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Shuvodip Ray

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Some typical e-commerce startups that have become successful by implementing out-of-the-box marketing strategies include: Dollar Shave Club: This company gained significant attention through its creative and humorous YouTube video ads, which helped it stand out in the crowded personal care market. FirstCry: This Indian e-commerce startup focused on baby products and managed to build a strong brand presence through its unique marketing strategy, including offering a wide range of products and focusing on customer service. The Carry-On: This e-commerce brand used innovative marketing techniques, such as personalized offers and leveraging user-generated content, to attract and retain customers. CodeUp: CodeUp used unconventional marketing tactics, such as wrapping a Delorean in its logo, to create buzz and brand recognition.

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