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โLike Me, Buy Me: How the Liking Rule Sells Without Sellingโ The Liking Rule is simple: weโre more likely to say โyesโ to peopleโand brandsโwe like. In marketing, this goes beyond charm. Itโs about familiarity, relatability, and emotional connection. People like those who are similar to them, who give compliments, or who cooperate toward shared goals. Thatโs why brands use influencers, relatable storytelling, and even user-generated contentโthey make the brand feel human. Humor, shared values, and good design all build liking. And when we like, we trust. Smart businesses donโt just sellโthey build warmth first. Because when the brain likes, the wallet follows. Thatโs persuasion, not pressure.
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