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The Liking Principle in marketing is simple yet powerful — people prefer to say “yes” to those they like. Whether it’s a friendly tone, shared values, or attractive visuals, consumers are more likely to trust and buy from relatable brands. When marke

🚨 What the heck is Funding-Market Fit? I learned it the hard way. When I started building my travel-tech idea, I got pulled into “startup paperwork mode”: 👉 Should we register as Pvt Ltd or LLP? 👉 What about compliance costs? 👉 Do we need a CA o

🚨 What the heck is Funding-Market Fit? I learned it the hard way. When I started building my travel-tech idea, I got pulled into “startup paperwork mode”: 👉 Should we register as Pvt Ltd or LLP? 👉 What about compliance costs? 👉 Do we need a CA o

I have a high liking for this platform and often wonder the reason behind this. And I guess I have an answer, that is:- FAMILIARITY I love this platform and the sole reason being, the environment shared by like minded people, who value ideas, prob

The most creative company of the last 30 years: Pixar. Back in 2011, Pixar storyboard artist Emma Coats shared their "5 Rules For Storytelling." And the rules are a must-read for writers, entrepreneurs, and anyone who wants to tell captivating sto

You're spending ₹2,000 to acquire a customer who spends only ₹1,500 — that’s a ₹500 loss. At scale, it’s lakhs burned. And with only 25–30% making a second purchase, most brands lose money on 3 out of 4 customers. CAC has exploded in 2024: rising CP

“From Customers to Believers: Tribe-Building Strategies That Create Brand Movements” Tribe-building is about creating a community around your brand, not just selling to customers. People crave belonging—and smart brands tap into this by building ide

💼 WARREN BUFFETT’S GOLDEN RULES OF INVESTING 💰 If you truly want to build long-term wealth, learn from the world’s greatest investor himself 👇 📌 Rule #1: Never lose money 📌 Rule #2: Never forget Rule #1 📌 Rule #3: If the business grows, the s