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Aditi

Will become a inspir...ย โ€ขย 5m

โ€œLike Me, Buy Me: How the Liking Rule Sells Without Sellingโ€ The Liking Rule is simple: weโ€™re more likely to say โ€œyesโ€ to peopleโ€”and brandsโ€”we like. In marketing, this goes beyond charm. Itโ€™s about familiarity, relatability, and emotional connection. People like those who are similar to them, who give compliments, or who cooperate toward shared goals. Thatโ€™s why brands use influencers, relatable storytelling, and even user-generated contentโ€”they make the brand feel human. Humor, shared values, and good design all build liking. And when we like, we trust. Smart businesses donโ€™t just sellโ€”they build warmth first. Because when the brain likes, the wallet follows. Thatโ€™s persuasion, not pressure.

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