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Aditi
Will become a inspir... • 2m
“Like Me, Buy Me: How the Liking Rule Sells Without Selling” The Liking Rule is simple: we’re more likely to say “yes” to people—and brands—we like. In marketing, this goes beyond charm. It’s about familiarity, relatability, and emotional connection. People like those who are similar to them, who give compliments, or who cooperate toward shared goals. That’s why brands use influencers, relatable storytelling, and even user-generated content—they make the brand feel human. Humor, shared values, and good design all build liking. And when we like, we trust. Smart businesses don’t just sell—they build warmth first. Because when the brain likes, the wallet follows. That’s persuasion, not pressure.
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