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Was speaking to a friend who does performance marketing for apparel brands. Not big ones but D2C folks who have ad spends of ~5 Lakhs per month. Most D2C folks I know, lose money. But according to him, not in apparels. Everyone makes money in it.

Most of the D2C brands are either burning funding money or are profitable only with very unique product. Still why people are running to build consumer brands going D2C. Clothing mostly brands without differentiation will die soon when trying to

The Real Metrics That Grow a Business Most businesses fail because they run ads without tracking three critical metrics: 1️⃣ ROAS (Return on Ad Spend) ROAS tells you how much revenue you generated from every ₹1 spent on ads. For example, if you sp

“Sometimes the people who make you feel the most seen are the ones you’ll never see again.”

The system works for those who choose the system. It only cages the ones who were never meant to stay inside.

simple price action - In swing trading, only those who use support, resistance, trend lines, fundamentals, and news together are the ones who make profit.

Only 4 Indian companies ranked in the top 100 most valued global brands. TCS - 45 HDFC - 56 Airtel - 66 Infosys - 73

Everyone says “stand out to get noticed.” But in today’s noisy market, the brands that win aren’t the loudest… They’re the ones people trust the most. And trust is built by doing boring things consistently.

most of the international brands we indians consume are covered in this infographic where only 10 companies companies control everything we eat and drink..

I'm the only one who feels that company compliance is the most frustrating work.