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How Behavioral Nudges Influence Big Business Decisionsโ€ Behavioral nudging involves subtly guiding peopleโ€™s decisions without restricting their choices. In business, itโ€™s used to influence customer and employee behavior through design, defaults, and

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Varun Hiryur

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Yes, but it's not always ethical. There have been multiple cases of misuse of consumer psychology, which have led to Meta flagging certain kinds of ads. It's a double edged sword.

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