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“FOMO Marketing: Turning Urgency into Sales” FOMO (Fear of Missing Out) marketing taps into a basic human emotion — the anxiety of missing out on something valuable or exclusive. It’s the reason we rush to buy limited-edition products, join flash sa

“Fear of Missing Logic: How Brands Turn Scarcity Into Seemingly Rational Urgency” Fear of Missing Logic is a cognitive shortcut where people justify irrational decisions based on the fear of being left out. It’s closely linked to FOMO (Fear of Missi

Leveraging FOMO in Marketing: Turn Curiosity into Conversions FOMO—Fear of Missing Out—is a powerful motivator. It’s that nagging feeling that something exciting is happening, and you’re not a part of it. Smart brands are using FOMO to boost engageme

“A Cigarette With Dad” isn’t just a book. It’s a balcony, a conversation, and a feeling you didn’t know you were missing. For every moment we bottled up, and every word left unsaid between a father and son... this book lets it out. It’s not fiction.

5 brands using fear marketing strategies Ref.-https://medial.app/post/678e66b03b7d36059c8b780a Fear sells. Brands that understand human psychology use fear marketing to trigger urgency, FOMO, or loss aversion. Here are five brands doing it brillian

“Sold Out on Purpose: How Scarcity Makes Luxury Unstoppable” Luxury brands thrive on scarcity—not just in quantity, but in access. This isn’t accidental; it’s psychological strategy. When a product is “limited edition” or “by invitation only,” it tr

" Can't Stop Scrolling " Ever feel endlessly scrolling Instagram? New photos, stories, reels – it's a vortex! But how does it keep us glued? The Feel-Good Trap: Likes, comments, follower requests trigger a dopamine rush, making you crave more. It's

“Running Out Fast: How Scarcity Sells in the Psychology of Business” The Scarcity Effect is a psychological principle where people place higher value on items that are rare or limited. Businesses use this to create urgency and boost sales. Limited-t

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From Dorm Room to Billion-Dollar Boom: The Untold Story of Snapchat’s Rise Snapchat began in 2011 as a project by Stanford students with a unique idea: disappearing photos and messages. Reggie Brown thought of the concept and teamed up with Evan S