“Loss Aversion: The Psychology Behind Why We Buy” Loss aversion is a psychological principle from behavioral economics that says people feel the pain of loss twice as strongly as the pleasure of a gain. Smart businesses use this by framing offers in terms of what the customer might lose if they don’t act — not just what they’ll gain. For example, instead of saying “Get ₹500 off,” a business might say “Don’t miss ₹500 in savings.” Free trials that say “Your access ends in 24 hours” also tap into this fear of loss. Companies like Spotify, Netflix, and Amazon Prime use this tactic to drive sign-ups, renewals, and quick actions. Follow for more Only buziness
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