People buy for 2 reasons: to gain or to avoid loss. You can pitch benefits all day they’ll still hesitate. But say “Only 1 left” or “Price goes up tonight” and they act. Logic informs. Urgency converts. That’s how you close the sale. Every time.
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Sairaj Kadam
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“I need to think about it” means two things:
1. They don’t feel the desire to own it.
2. You didn’t trigger enough emotion to make them act.
Logic doesn’t close.
Emotion does.
If the fear of loss > reward, they’ll walk.
Make the upside irresistibl
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Sairaj Kadam
Entrepreneur • 22d
People buy for 2 reasons:
Desire for gain
Fear of loss
But fear is 2.5x more powerful.
Don’t just show how good life gets with your product
Make them feel what they’ll lose if they don’t act.
Fear drives action. Use it wisely.
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