Entrepreneur • 3m
People buy for 2 reasons: to gain or to avoid loss. You can pitch benefits all day they’ll still hesitate. But say “Only 1 left” or “Price goes up tonight” and they act. Logic informs. Urgency converts. That’s how you close the sale. Every time.
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“Fear of Missing Logic: How Brands Turn Scarcity Into Seemingly Rational Urgency” Fear of Missing Logic is a cognitive shortcut where people justify irrational decisions based on the fear of being left out. It’s closely linked to FOMO (Fear of Missi
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Fear Marketing: The Tactic That Sells by Triggering Anxiety Fear marketing is a psychological marketing strategy that leverages fear, uncertainty, or anxiety to drive consumer action. It works because humans are wired to avoid pain more than they se
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