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Sairaj Kadam

Entrepreneur • 2m

People buy for 2 reasons: to gain or to avoid loss. You can pitch benefits all day they’ll still hesitate. But say “Only 1 left” or “Price goes up tonight” and they act. Logic informs. Urgency converts. That’s how you close the sale. Every time.

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People buy for 2 reasons: Desire for gain Fear of loss But fear is 2.5x more powerful. Don’t just show how good life gets with your product Make them feel what they’ll lose if they don’t act. Fear drives action. Use it wisely.

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