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Ronak Patel

Stealth • 3h

PSYCHOLOGICAL MARKETING TECHNIQUE - 2/10 Loss Aversion📉 People hate losing stuff more than they love getting new stuff—that’s what loss aversion is all about. Marketers love this! They use it to make you panic-buy with things like limited-time deals, free trials that quietly turn into subscriptions, or messages like, “Don’t miss 20% off!” Basically, you’re more likely to act if you feel like you. Some real world examples⬇️ 🤩Limited time offer :- E-commerce platforms like Flipkart and Amazon India frequently host flash sales and limited-period discounts during events such as the Big Billion Days or Great Indian Festival. These time-sensitive deals create a sense of urgency, prompting consumers to make quick purchase decisions to avoid missing out on attractive prices. 🪄Free trials and auto renewals :- Streaming services like Netflix and Amazon Prime offer free trial periods to new users. Once consumers experience the benefits, they may be reluctant to lose access, leading them to continue with paid subscriptions after the trial ends. 🥂Exclusive membership programs :- Companies like Swiggy and Zomato offer membership programs (e.g., Swiggy Super, Zomato Pro) that provide exclusive benefits such as free deliveries or additional discounts. Existing members might continue their subscriptions to avoid losing these privileges. 🐣Early bird discounts :- Event organizers often provide discounted rates for early registrations. For instance, conferences or workshops may offer lower prices for a limited time, encouraging potential attendees to register quickly to avoid paying higher fees later. 🤯Scarcity marketing :- Brands like Myntra display low stock warnings (e.g., "Only 2 left in stock") on product pages. This scarcity appeal leverages loss aversion by motivating consumers to purchase immediately to avoid missing out on desired items. 💀Maturity is when you realize:- These are just marketing strategies and you no more get trapped into it, but I'm sure you will surely get trapped unwillingly.

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