Back

Ronak Patel

Here you go! • 2m

PSYCHOLOGICAL MARKETING TECHNIQUE - 2/10 Loss Aversion📉 People hate losing stuff more than they love getting new stuff—that’s what loss aversion is all about. Marketers love this! They use it to make you panic-buy with things like limited-time deals, free trials that quietly turn into subscriptions, or messages like, “Don’t miss 20% off!” Basically, you’re more likely to act if you feel like you. Some real world examples⬇️ 🤩Limited time offer :- E-commerce platforms like Flipkart and Amazon India frequently host flash sales and limited-period discounts during events such as the Big Billion Days or Great Indian Festival. These time-sensitive deals create a sense of urgency, prompting consumers to make quick purchase decisions to avoid missing out on attractive prices. 🪄Free trials and auto renewals :- Streaming services like Netflix and Amazon Prime offer free trial periods to new users. Once consumers experience the benefits, they may be reluctant to lose access, leading them to continue with paid subscriptions after the trial ends. 🥂Exclusive membership programs :- Companies like Swiggy and Zomato offer membership programs (e.g., Swiggy Super, Zomato Pro) that provide exclusive benefits such as free deliveries or additional discounts. Existing members might continue their subscriptions to avoid losing these privileges. 🐣Early bird discounts :- Event organizers often provide discounted rates for early registrations. For instance, conferences or workshops may offer lower prices for a limited time, encouraging potential attendees to register quickly to avoid paying higher fees later. 🤯Scarcity marketing :- Brands like Myntra display low stock warnings (e.g., "Only 2 left in stock") on product pages. This scarcity appeal leverages loss aversion by motivating consumers to purchase immediately to avoid missing out on desired items. 💀Maturity is when you realize:- These are just marketing strategies and you no more get trapped into it, but I'm sure you will surely get trapped unwillingly.

13 replies14 likes
3
Replies (13)

More like this

Recommendations from Medial

Image Description

Piyush

Risk = Reward • 9m

Day 2 of knowing a business strategy which helps to grow the business in the market. • Offer discounts Companies often offer discounts to encourage customers to make larger purchases. Here are some examples of discounts and special deals they may of

See More
2 replies7 likes
Anonymous

The Psychology of Customer Experience Loss Aversion in CX People hate losing something more than they love gaining something. If your CX feels like effort, they’re losing time, energy, or sanity. What are you doing to eliminate loss from your exp

See More
0 replies1 like
Image Description
Image Description

Raj Pareta

Explorer • 9m

Does making loss at initial stage to attract customers with discounts in startup or business is a good strategy?

5 replies7 likes
Image Description
Image Description

Havish Gupta

Figuring Out • 3m

How do Zomato and Zepto memberships work? They offer them at dirt-cheap prices, yet the discounts and free delivery benefits costs much more than the membership price. So, how does that financially work?

5 replies3 likes
1
Image Description
Image Description

Ananya Agarwal

Learning • 1y

What are the opinions here on PhysicsWallah, ed tech startup? They have captured market and won trust of their consumers but rn they're running in loss and giving their courses for free or for very cheap prices. Is this stupidity or a good idea? How

See More
25 replies17 likes
Anonymous
Image Description
Image Description

Bummer, known for its comfortable innerwear, has introduced vending machines to offer shoppers a faster, hassle-free buying experience for basics like underwear.

3 replies9 likes
2
Image Description
Image Description

Ayush Tripathi

 • 

Medial • 1m

air india becomes first Indian airline to offer free inflight wifi.

4 replies11 likes

AjayEdupuganti

Hey I am on Medial • 8m

Met an electronic appliance dealer today Interestingly, they earn higher margins(%) on smaller appliances like mixers and electric cookers compared to ACs and fridges Why? People research and inquire more about bigger appliances. Companies often off

See More
0 replies3 likes

Arcane

○─○─○ • 11m

The Indian Consumer Landscape is transforming rapidly! A growing segment of consumers, particularly in urban centers, now prioritize comprehensive, high-quality experiences over cheap deals. This shift is evident in the surge of premium subscripti

See More
0 replies4 likes
Image Description

mg

News & updates • 13d

Reliance jio offers free Jiohotstar subscription ahead of IPL 2025, offer up to 90 days free ho hotstar and 50 day jio fibre trail

1 replies4 likes

Download the medial app to read full posts, comements and news.