PSYCHOLOGICAL MARKETING TECHNIQUE - 2/10
Loss Aversion📉
People hate losing stuff more than they love getting new stuff—that’s what loss aversion is all about. Marketers love this! They use it to make you panic-buy with things like limited-time dea
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Anonymous 4
Stealth • 1m
What’s fascinating is how it plays on emotions rather than logic, and even the most rational consumers often fall for tactics like scarcity warnings or exclusive deals
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Ronak Patel
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PSYCHOLOGICAL MARKETING TECHNIQUE - 2/10
Loss Aversion📉
People hate losing stuff more than they love getting new stuff—that’s what loss aversion is all about. Marketers love this! They use it to make you panic-buy with things like limited-time dea
Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen?
What do they have in common?
All are owned by Madura Fashion, a division of the Aditya Birla Group.
But why do they sound like foreign brands?
Do brands wi
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Beauty Industry Ads: Harsh but Effective
Gora hona hai ? Patla hona hai ? Ye hona hai vo hona hai ?
👉 Unrealistic Standards: They sell dreams, not reality.
👉 Fear-Based Tactics: Convince you that you need fixing.
👉 Glossy Perfection: Airbrush
📖 DAILY BOOK SUMMARIES 📖
🚀 12 Lessons from 👉
🔥 Contagious , Buld word of mouth 🔥
✨ By Jonah Berger ✨
1. Social Currency
• People share things that make them look good
• To drive word-of-mouth, brands must provide consumers with "social
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