PSYCHOLOGICAL MARKETING TECHNIQUE - 2/10
Loss Aversion📉
People hate losing stuff more than they love getting new stuff—that’s what loss aversion is all about. Marketers love this! They use it to make you panic-buy with things like limited-time dea
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Anonymous 4
Hey I am on Medial • 3m
What’s fascinating is how it plays on emotions rather than logic, and even the most rational consumers often fall for tactics like scarcity warnings or exclusive deals
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Here you go! • 3m
PSYCHOLOGICAL MARKETING TECHNIQUE - 2/10
Loss Aversion📉
People hate losing stuff more than they love getting new stuff—that’s what loss aversion is all about. Marketers love this! They use it to make you panic-buy with things like limited-time dea
Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen?
What do they have in common?
All are owned by Madura Fashion, a division of the Aditya Birla Group.
But why do they sound like foreign brands?
Do brands wi
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Beauty Industry Ads: Harsh but Effective
Gora hona hai ? Patla hona hai ? Ye hona hai vo hona hai ?
👉 Unrealistic Standards: They sell dreams, not reality.
👉 Fear-Based Tactics: Convince you that you need fixing.
👉 Glossy Perfection: Airbrush
📖 DAILY BOOK SUMMARIES 📖
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1. Social Currency
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• To drive word-of-mouth, brands must provide consumers with "social
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