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Vivek kumar
On medialย โขย 6m
In 2010, Nithin Kamath, a trader passionate about simplifying stock market investments, founded Zerodha in Bangalore with his younger brother, Nikhil. Frustrated by high brokerage fees and poor trading platforms, they envisioned a transparent, tech-driven brokerage firm. With just โน10,000 in savings, they launched Zerodha, merging "Zero" and "Rodha" (barriers in Sanskrit) to symbolize breaking barriers in investing. Initially, they struggled to gain traction, but their disruptive pricingโoffering zero brokerage on equity investments and a flat โน20 per trade on intraday and F&Oโdrew attention. By prioritizing user-friendly technology, they introduced Kite, a sleek trading platform, and Coin, for direct mutual fund investments. Zerodha's customer-first approach, bootstrapped growth, and focus on financial literacy revolutionized Indian investing. Today, itโs India's largest brokerage, empowering millions while remaining debt-freeโa testament to their vision and perseverance.
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