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Vivek kumar
On medial • 6m
In 2010, Nithin Kamath, a trader passionate about simplifying stock market investments, founded Zerodha in Bangalore with his younger brother, Nikhil. Frustrated by high brokerage fees and poor trading platforms, they envisioned a transparent, tech-driven brokerage firm. With just ₹10,000 in savings, they launched Zerodha, merging "Zero" and "Rodha" (barriers in Sanskrit) to symbolize breaking barriers in investing. Initially, they struggled to gain traction, but their disruptive pricing—offering zero brokerage on equity investments and a flat ₹20 per trade on intraday and F&O—drew attention. By prioritizing user-friendly technology, they introduced Kite, a sleek trading platform, and Coin, for direct mutual fund investments. Zerodha's customer-first approach, bootstrapped growth, and focus on financial literacy revolutionized Indian investing. Today, it’s India's largest brokerage, empowering millions while remaining debt-free—a testament to their vision and perseverance.
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