Zerodha: The Startup that changed how Indians trade đ Back in 2010, stock trading in India was expensive, complicated, and out of reach for most middle-class Indians. Nithin Kamath, who was a trader, experienced these challenges firsthand. Along with his brother Nikhil, he launched Zerodha with a mission to simplify trading and make it affordable for everyone. Their idea was revolutionary, zero brokerage fees for equity investments and a flat âč20 fee per trade for others. At a time when traditional brokers charged hefty commissions, Zerodhaâs model disrupted the industry. But it wasnât just about pricing. They introduced Kite, a sleek trading platform, and Varsity, a free education tool to help Indians understand the stock market. Today, Zerodha is Indiaâs largest stockbroker, with 10 million+ users. They handle 15-18% of Indiaâs daily retail trading volume and are valued at $3 billion, all while being bootstrapped. Zerodha didnât just build a business, they created a movement.
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