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Shiv Bharankar
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Medial • 5m
Zerodha: The Startup that changed how Indians trade 📈 Back in 2010, stock trading in India was expensive, complicated, and out of reach for most middle-class Indians. Nithin Kamath, who was a trader, experienced these challenges firsthand. Along with his brother Nikhil, he launched Zerodha with a mission to simplify trading and make it affordable for everyone. Their idea was revolutionary, zero brokerage fees for equity investments and a flat ₹20 fee per trade for others. At a time when traditional brokers charged hefty commissions, Zerodha’s model disrupted the industry. But it wasn’t just about pricing. They introduced Kite, a sleek trading platform, and Varsity, a free education tool to help Indians understand the stock market. Today, Zerodha is India’s largest stockbroker, with 10 million+ users. They handle 15-18% of India’s daily retail trading volume and are valued at $3 billion, all while being bootstrapped. Zerodha didn’t just build a business, they created a movement.
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