"Go-To-Market Motions for your GTM Strategy". It lists different types of strategies for business growth: Inbound: Create content to generate leads (tools: LinkedIn, SEMrush, Grammarly). Outbound: Cold outreach through emails, social media, and calls (tools: ZoomInfo, Lemlist). Paid Digital: Buy media ads to capture attention (tools: Google Ads, Meta Ads). Community: Engage and create content for communities (tools: Slack, Reddit, Discord). Partners: Collaborate with companies for mutual benefits (tools: Miro, AWS Startups). Account-Based Marketing: Target high-value accounts with personalized campaigns (tools: Pipedrive, Hunter). Product-Led Growth (PLG): Develop self-service solutions to drive early product value (tools: Hotjar, Amplitude).
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