My mind to me a king... • 5m
The Types of Marketing That Actually Matter Most marketing advice is a waste of time. They’ll throw buzzwords at you—growth hacking, viral marketing, omnichannel—but no one tells you what actually works. Here’s the breakdown: 1. Digital Marketing What it is: Selling online. Why it matters: If you’re not online, you don’t exist. Key Tools: SEO, PPC, social media ads. Hard Truth: You don’t need a fancy strategy—just be where your audience is. 2. Content Marketing What it is: Creating value to attract customers. Why it matters: People don’t buy products; they buy solutions. Key Tools: Blogs, videos, podcasts. Hard Truth: If your content sucks, no one will care. 3. Social Media Marketing What it is: Selling on platforms like Instagram, LinkedIn, TikTok. Why it matters: Your audience is already scrolling—why not sell to them? Key Tools: Organic posts, paid ads, influencer collabs. Hard Truth: You don’t need to be on every platform. Just dominate one. 4. Email Marketing What it is: Selling directly to inboxes. Why it matters: It’s cheap, effective, and owned by you (unlike social media). Key Tools: Mailchimp, ConvertKit, Klaviyo. Hard Truth: If your subject line is boring, your email dies unopened. 5. Influencer Marketing What it is: Paying influencers to promote your product. Why it matters: People trust people, not ads. Key Tools: Instagram, YouTube, TikTok influencers. Hard Truth: Micro-influencers > Celebrities. Better ROI, less ego. 6. Guerrilla Marketing What it is: Unconventional, low-cost tactics. Why it matters: Stand out in a noisy world. Key Tools: Stunts, flash mobs, viral campaigns. Hard Truth: High risk, high reward. Don’t try this if you’re boring. 7. Word-of-Mouth Marketing What it is: Letting your customers sell for you. Why it matters: Nothing beats a personal recommendation. Key Tools: Referral programs, testimonials, reviews. Hard Truth: If your product sucks, this won’t work. 8. Affiliate Marketing What it is: Paying others to sell your product. Why it matters: Scale without hiring a sales team. Key Tools: Affiliate networks, tracking software. Hard Truth: You get what you pay for—cheap affiliates = cheap results. 9. Event Marketing What it is: Selling at events, trade shows, or webinars. Why it matters: Face-to-face connections still matter. Key Tools: Booth setups, giveaways, networking. Hard Truth: If you’re not memorable, you’re wasting money. 10. Product Marketing What it is: Selling the product itself (packaging, design, features). Why it matters: Your product is your best ad. Key Tools: Packaging design, demos, free trials. Hard Truth: If your product isn’t marketable, no amount of marketing will save it. The Bottom Line Marketing isn’t about doing everything—it’s about doing the right things. Pick 2-3 types that align with your audience and double down. Stop overcomplicating it. Start executing.
The owner of self - ... • 3m
*USP (Unique Selling Proposition)* refers to the distinctive feature or benefit that sets your product or service apart from competitors. This is essentially the reason why customers should choose your product over others, highlighting its uniqueness
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