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Aarihant Aaryan

Stealth • 9m

Mukesh Ambani's Jio isn't streaming IPL for free, Infact Jio made more than 3,300 crores in revenue. Jio used a famous business strategy called as loss leader strategy Loss leader strategy is where a product is sold at a low price or for no price to attract customers, with hope to cross sell other offerings Incase of Jio, they were able to attract crore's of users for IPL by not charging them directly They made a wise decision, to make most out of the consumers time by showing them ads. Company's were in line to display their ads because of the traffic Jio was able to crack with loss leader strategy

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