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Post on Medial

Aarihant Aaryan

Stealth • 7m

Mukesh Ambani's Jio isn't streaming IPL for free, Infact Jio made more than 3,300 crores in revenue. Jio used a famous business strategy called as loss leader strategy Loss leader strategy is where a product is sold at a low price or for no price to attract customers, with hope to cross sell other offerings Incase of Jio, they were able to attract crore's of users for IPL by not charging them directly They made a wise decision, to make most out of the consumers time by showing them ads. Company's were in line to display their ads because of the traffic Jio was able to crack with loss leader strategy

10 replies45 likes

Replies (10)

Wahid Shaikh

Stealth • 7m

🤣 do you really think people on medial don't know this. Bro... Everyone is with business mind here.

0 replies3 likes

Nishant singh

Stealth • 7m

This is completely wrong data. the revenue of 3300 crores was of RIL's media and entertainment group not just only of JioCinema and also Jio Cinema has other content also apart from IPL. So saying 3300 revenue from IPL is completely wrong it would have been much lesser. And even if Jio would have earned this much still they are in loss only as JIO has too pay around 24000 crores in 5 year that means 4800 crores/year for streaming . That is why they are looking for another source of revenue. This season they have introduced a sticker package addon amd some other things also. This move is a long term vision of RIL to conquer the industry but in short term it is a loss making business for now but maybe in futue Reliance could turn it out to be a great business .

0 replies6 likes

Chirag Agrawal

Stealth • 7m

he is also able to earn through bundle packs and attracting more users for internet.

0 replies1 like

Anonymous 4

Stealth • 7m

Whatever it is, but jio is creating a new India for sure..

0 replies2 likes

Arkit Karmokar

Stealth • 7m

They value of power of giving services in free ✨ especially in India 😂

0 replies1 like

Anonymous 3

Stealth • 7m

OP business thinking 🔥🔥🔥🔥

0 replies1 like

Kishan Kabra
•

Guava Trees Softech Pvt • 7m

I guess he must be having fantastic team of think tanks to crack the market.

0 replies2 likes

Anonymous 2

Stealth • 7m

Ambani got big brains fr, they are doing something similar for Shark Tank India, on Jio TV.

0 replies

Harsh Gupta

Stealth • 7m

But this is strategies can not be implemented by all , since it's very Risk strategy, if you don't have very clear vision or backed up you fail very badly

0 replies

Anonymous 1
•

Flipkart • 7m

Read a post about this on Finshots, amazing strategy, Getting more visitors and charging more from the advertisers.

0 replies

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