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Aarihant Aaryan

Prev- Founder & CEO ... • 1y

Mukesh Ambani's Jio isn't streaming IPL for free, Infact Jio made more than 3,300 crores in revenue. Jio used a famous business strategy called as loss leader strategy Loss leader strategy is where a product is sold at a low price or for no price to attract customers, with hope to cross sell other offerings Incase of Jio, they were able to attract crore's of users for IPL by not charging them directly They made a wise decision, to make most out of the consumers time by showing them ads. Company's were in line to display their ads because of the traffic Jio was able to crack with loss leader strategy

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Nishant singh

Software Developer • 1y

This is completely wrong data. the revenue of 3300 crores was of RIL's media and entertainment group not just only of JioCinema and also Jio Cinema has other content also apart from IPL. So saying 3300 revenue from IPL is completely wrong it would have been much lesser. And even if Jio would have earned this much still they are in loss only as JIO has too pay around 24000 crores in 5 year that means 4800 crores/year for streaming . That is why they are looking for another source of revenue. This season they have introduced a sticker package addon amd some other things also. This move is a long term vision of RIL to conquer the industry but in short term it is a loss making business for now but maybe in futue Reliance could turn it out to be a great business .

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