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Aditi

Will become a inspir... • 1m

“Loss Leader Pricing: Winning Customers by Losing Money (Strategically)” “Loss Leader Pricing.” This strategy involves selling a product or service at a price that is intentionally below cost to attract customers. The goal isn’t to profit from the initial sale, but to entice buyers into the store or ecosystem, where they are likely to purchase other, more profitable items. For example, a supermarket may sell milk or eggs at a very low price to draw in shoppers, who then end up buying additional groceries with higher margins. Tech companies use this too—game consoles are often sold at a loss, but profits come from games, accessories, or subscriptions. It’s a powerful way to increase customer traffic, build loyalty, and boost overall profitability through complementary sales.

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Aarihant Aaryan

Prev- Founder & CEO ... • 1y

Mukesh Ambani's Jio isn't streaming IPL for free, Infact Jio made more than 3,300 crores in revenue. Jio used a famous business strategy called as loss leader strategy Loss leader strategy is where a product is sold at a low price or for no pric

10 Replies

Raj Pareta

Explorer • 1y

Does making loss at initial stage to attract customers with discounts in startup or business is a good strategy?

5 Replies

Vagle

Hakuna matata • 6m

Mouse dies of heart attack in Supermarket after seeing the price of cheese 😭 inflation at its peak

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financialnews

Founder And CEO Of F... • 8m

Amanat Prakash

Building xces • 2m

What is Menu to Platform Price Difference? It refers to the gap between the actual in-restaurant menu price of an item and the price listed on a food delivery platform like Swiggy, Zomato, etc. Why does this difference exist? 1. High Commission F

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Pathik Sarkar

Company owner - Kryo... • 6m

I'm passionate about creating 2D games and have always dreamed of developing gaming consoles. Although traditional 2D game consoles may seem outdated, I'm eager to innovate and create something new. Do you have any ideas on how to revolutionize the g

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Anonymous

Hey I am on Medial • 3m

Your business targets middle-class consumers who want premium-quality vegetables and fruits but at reasonable prices, giving them an upper-class shopping experience without extra costs. 1. Premium Experience at an Affordable Price - Offer high-qu

Aadi Karani

Learning is key to s... • 1y

Come-on guys let's learn about the PRICING today ! Price of a product is the amount which a buyer is willing to pay & seller is willing to charge/sell for the product. Price of the product may also determine the success of the product at some exten

14 Replies

Udyamee

Baki sab thik ? • 1y

Distress deal: when a startup is sold quickly and at a lower price because it's in financial trouble. Here, A loss-making company tries to escape bankruptcy by selling itself and buying company benefits from a very low valuation purchase.