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Amanat Prakash

Building xces • 16h

What is Menu to Platform Price Difference? It refers to the gap between the actual in-restaurant menu price of an item and the price listed on a food delivery platform like Swiggy, Zomato, etc. Why does this difference exist? 1. High Commission Fees: Platforms often charge restaurants 25–40% commission per order. To compensate, restaurants increase their online prices. 2. Inflation of Platform Fees: Customers are charged platform fees, packaging fees, surge pricing, etc. This stacks up over the original menu price. 3. Profit Margins: With tighter margins due to delivery costs, restaurants add a buffer by raising platform prices. Example: In-Restaurant Price: Paneer Butter Masala – ₹220 Platform Price: ₹260 Final Checkout Price (after fees): ₹300+ That’s ₹80+ extra, not including delivery tips. Why Customers Are Concerned: • Hidden markups = loss of trust • Paying more for the same food • Leads to customers preferring direct ordering or dining out

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