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Chaman Kanth
Mechanical Engineer • 1y
It's a tactical strategy to make consumer stay on platform it gives audience sense that they are getting something back from company it's a good strategy if you know ad based revenue model you will probably know the value of attention ecomomy it's good start-up idea to give consumer share of the revenue earned from ads they watch it's best and upcoming model of attention ecomomy
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Revenue model of ITC 🙏 Almost 40% of revenue as well as profit comes from Cigarette sales, and it's the second largest FMCG company in india. Get more insight (Source)- https://www.startupsunion.com/blog/indian-startup-stories-5/business-model-of
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