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kamal p

Stealth • 6m

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and personal category. What more do you think could be premiumised ? My views- Miniso for India- premiumising the Chinese products that are sold in wholesale markets like stationery, electronic gadgets, accesories What do you think ? And feel free to add more categories what you think of ?

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