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kamal p

Tech-enthusiast • 1y

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and personal category. What more do you think could be premiumised ? My views- Miniso for India- premiumising the Chinese products that are sold in wholesale markets like stationery, electronic gadgets, accesories What do you think ? And feel free to add more categories what you think of ?

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Replies (3)

Anonymous 2
•

udaan.com • 1y

The education sector could also see a shift towards mass premiumisation. With the rise of online learning platforms, there's an opportunity to offer high-quality, personalized educational content at affordable prices. This could include courses in niche subjects, interactive learning experiences, and access to expert instructors, as in world record holders, IIT Toppers and stuff

Anonymous 1

Hey I am on Medial • 1y

I believe the food and beverage industry could also see mass premiumisation. With increasing health consciousness and a desire for unique experiences, there's potential for brands to offer high-quality, organic, and gourmet food products at affordable prices. Think artisanal chocolates, craft beers, and specialty coffee.

Shreyas Ramdasi

Mechanical Engineer • 1y

Kitchen products

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