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Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

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The education sector could also see a shift towards mass premiumisation. With the rise of online learning platforms, there's an opportunity to offer high-quality, personalized educational content at affordable prices. This could include courses in niche subjects, interactive learning experiences, and access to expert instructors, as in world record holders, IIT Toppers and stuff

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