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kamal p

Tech-enthusiast • 10m

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

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Anonymous

Anonymous 1

Hey I am on Medial • 10m

I believe the food and beverage industry could also see mass premiumisation. With increasing health consciousness and a desire for unique experiences, there's potential for brands to offer high-quality, organic, and gourmet food products at affordable prices. Think artisanal chocolates, craft beers, and specialty coffee.

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