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In Turkey, some restaurants were refilling Heinz sauce bottles with cheaper sauces. To avoid this, Heinz simply changed the color of their packaging border to match the exact shade of their sauce. Now, if someone fills a bottle with a different sau

𝗛𝗼𝘄 𝗸𝗲𝘁𝗰𝗵𝘂𝗽 𝗶𝘀 𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱? Ketchup originated from a fermented fish sauce in China (kôe-chiap) around the 17th century. British sailors brought it to Europe, where it evolved into mushroom or walnut-based sauces. In the early 19t

Hack Used By Startup #11 McDonald's Clever Marketing with Yellow Flowers!! The Problem: McDonald's aimed to enhance its brand image by integrating more creative and eco-friendly advertising strategies. The Idea: In California, McDonald's planted Ca

Zepto now delivers... land? 🏡 Zepto has partnered with The House of Abhinandan Lodha in a new campaign that plays on their 10-minute delivery promise. The idea? "Own a plot of land in 10 minutes." The ad shows a Zepto delivery person casually han

𝗜 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝘀𝗮𝘄 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝗮𝗻𝗱 𝗶𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗲𝗱 𝗺𝗲 𝘁𝗼 𝗯𝘂𝘆 𝗶𝘁. Just five days before, I went to a dairy where I saw a bunch of wafers whose packaging was awesome in terms of color. It lite

Do you know how Lifebuoy reached millions of people at Kumbh Mela without billboards, TV, or social media? And this is possibly the smartest marketing campaigns you'll see. Back in 2013, Lifebuoy did something very interesting - Instead of putting

Uber had to redesign its entire app from scratch, just to survive in India 🔥 Because even a global giant thought one product could fit every market. When Uber launched in India in 2013, they brought their polished, GPS-heavy, credit-card-first gl

Name : Instant print **InstantPrint** is an on-demand document printing and delivery app designed for students. It allows users to upload documents, select print options (black & white or color, single or double-sided, paper size), and receive printe

Three years and a day back: An amateur chess player with dreams of grandmaster glory, found himself presented with the opportunity to play against the legendary Viswanathan Anand. Intimidated by Anand's prowess, Nikhil resorted to a unethical tact

How 🍧 Skippi Ice Pops Revived 90s Nostalgia and Froze a Fortune! Brand: Skippi Ice Pops Founded: 2020 Founders: Ravi & Anuja Kabra HQ: Hyderabad, India --- The Problem ❌ Ice pops = full of artificial colors & unsafe chemicals No pan-India bran