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In Turkey, some restaurants were refilling Heinz sauce bottles with cheaper sauces. To avoid this, Heinz simply changed the color of their packaging border to match the exact shade of their sauce. Now, if someone fills a bottle with a different sau

𝗛𝗼𝘄 𝗸𝗲𝘁𝗰𝗵𝘂𝗽 𝗶𝘀 𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱? Ketchup originated from a fermented fish sauce in China (kôe-chiap) around the 17th century. British sailors brought it to Europe, where it evolved into mushroom or walnut-based sauces. In the early 19t

Hack Used By Startup #11 McDonald's Clever Marketing with Yellow Flowers!! The Problem: McDonald's aimed to enhance its brand image by integrating more creative and eco-friendly advertising strategies. The Idea: In California, McDonald's planted Ca

𝗜 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝘀𝗮𝘄 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝗮𝗻𝗱 𝗶𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗲𝗱 𝗺𝗲 𝘁𝗼 𝗯𝘂𝘆 𝗶𝘁. Just five days before, I went to a dairy where I saw a bunch of wafers whose packaging was awesome in terms of color. It lite

Do you know how Lifebuoy reached millions of people at Kumbh Mela without billboards, TV, or social media? And this is possibly the smartest marketing campaigns you'll see. Back in 2013, Lifebuoy did something very interesting - Instead of putting

Name : Instant print **InstantPrint** is an on-demand document printing and delivery app designed for students. It allows users to upload documents, select print options (black & white or color, single or double-sided, paper size), and receive printe

Three years and a day back: An amateur chess player with dreams of grandmaster glory, found himself presented with the opportunity to play against the legendary Viswanathan Anand. Intimidated by Anand's prowess, Nikhil resorted to a unethical tact

How 🍧 Skippi Ice Pops Revived 90s Nostalgia and Froze a Fortune! Brand: Skippi Ice Pops Founded: 2020 Founders: Ravi & Anuja Kabra HQ: Hyderabad, India --- The Problem ❌ Ice pops = full of artificial colors & unsafe chemicals No pan-India bran

𝗕𝗲𝘄𝗮𝗿𝗲: 𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗦𝗰𝗮𝗺 𝗕𝗲𝗵𝗶𝗻𝗱 𝗢𝗬𝗢 𝗥𝗼𝗼𝗺𝘀 𝗕𝗼𝗼𝗸𝗶𝗻𝗴𝘀 OYO Rooms is involved in a scam at high-demand tourist places. They overbook hotels and a lots of rooms on a first-come, first-serve basis. When rooms run out

Farmers generally have to sell their produce at a lower price and also have to throw away a considerable portion, while consumers have to pay high prices for the same goods but still don't get good quality. Well, this is the problem Fraazo was tryin