Figuring Out • 9m
In Turkey, some restaurants were refilling Heinz sauce bottles with cheaper sauces. To avoid this, Heinz simply changed the color of their packaging border to match the exact shade of their sauce. Now, if someone fills a bottle with a different sau
Hey I am on Medial • 9m
Wait a minute... How do we know this isn't just clever marketing by Heinz? They could be making up these stats to make their brand look good and innovative. Plus, couldn't counterfeiters just adjust their sauce color to match the new packaging?
Probably
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