Back
Ansh Kadam
Founder & CEO at Bui...ย โขย 1y
How Burger King Used McDonaldโs to Sell More Whoppers...and It Worked Burger King pulled off one of the smartest moves in fast food marketing. Hereโs what happened: They launched the โWhopper Detourโ campaign, offering customers a Whopper for one cent. The catch? You had to order through their app while standing near a McDonaldโs. Talk about flipping the script. - 1.5 million app downloads in just nine days - Spikes in foot traffic and media coverage - All without being aggressive or tearing down the competition Hereโs what we can take from it: 1. Competition is an opportunity: Use it to get creative, not combative. 2. Tech is your friend: Integrate tools like geofencing to boost engagement. 3. Keep it light: Playful disruption builds loyalty. Healthy competition can work in your favor if you know how to leverage it. Share the value with someone who may need it.
Replies (2)
More like this
Recommendations from Medial
Pranjal
Helping brands scale...ย โขย 10m
How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonaldโs locations as the centerpiece of their bold strategy. Letโs dive in๐ Burger King faced two major goals:
See More
Siddharth K Nair
Thatmoonemojiguy ๐ย โขย 6m
Burger King โHackedโ Google โ and Got Awards for It In 2017, Burger King dropped a 15-second ad that spoke to your smart speaker literally. A worker looked into the camera and said, โOkay Google, what is the Whopper burger?โ Instantly, Google Homes
See More
Anirudh Gupta
CA Aspirant|Content ...ย โขย 12m
Burger king's mind blowing neuro marketing strategy: In 2020 Burger king has managed to remove 120+ ingredients such as colors, flavours and preservatives from their products with an intention of being anti-preservative. They came up with a plan to
See More
PRATHAM
Experimenting On lea...ย โขย 9m
McDonald's Vs Burger - A marketing War McDonald's once set up a highway hoarding to play a troll at Burger King. They put up two billboards side by side one pointing to the nearest McDonald's and the other to the closest Burger King. They chose a
See More
Prashant Goyal
Hey I am on Medialย โขย 8m
MY IDEA IS VERY SIMPLE Just a burger outlet where none of the staff are between the ages of 18 and 30. Instead, moms looking for jobs are employed, creating a homely vibe that sets the outlet apart from other burger joints. We can call it BOM BOM,
See More
Shuvodip Ray
ย โขย
YouTubeย โขย 1y
Burger King has employed several strategies to beat its competitors in the past year. The company focused on sprucing up its restaurants and winning back customers, resulting in higher-than-expected US sales in the first quarter. This success suggest
See More
Siddharth K Nair
Thatmoonemojiguy ๐ย โขย 6m
Selling Cheap, Earning Big: McDonaldโs Secret Formula for a $200 Billion Fortune At first glance, McDonaldโs seems like a fast-food chain selling โน40 burgers at razor-thin margins. But behind the counter lies a far smarter play that built a $200 bil
See More
Download the medial app to read full posts, comements and news.