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How Burger King Used McDonald’s to Sell More Whoppers...and It Worked Burger King pulled off one of the smartest moves in fast food marketing. Here’s what happened: They launched the “Whopper Detour” campaign, offering customers a Whopper for one cent. The catch? You had to order through their app while standing near a McDonald’s. Talk about flipping the script. - 1.5 million app downloads in just nine days - Spikes in foot traffic and media coverage - All without being aggressive or tearing down the competition Here’s what we can take from it: 1. Competition is an opportunity: Use it to get creative, not combative. 2. Tech is your friend: Integrate tools like geofencing to boost engagement. 3. Keep it light: Playful disruption builds loyalty. Healthy competition can work in your favor if you know how to leverage it. Share the value with someone who may need it.