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SHIV DIXIT

CHAIRMAN - BITEX IND...ย โ€ขย 6m

๐Ÿฅณ Zepto Gifted Me Everything For Free And Saved My Sunday Night ๐ŸŒ‰ So, Iโ€™m living in Kanpur , a developing Tier 2 city with a population of over 30 lakh, so itโ€™s quite obvious that Zepto wants to acquire this city as soon as possible. All the quick

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Prabhu G S

Marketer@BHIVE |Rete...ย โ€ขย 6m

Everyone is so worried that zepto is burning cash... but in reality they are winning in terms of marketing it is a great strategy. Have you guys heard about CPCA? ( cost per customer acquisition) so basically they spent 150 Rs to get a new customer

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Prabhu G S

Marketer@BHIVE |Rete...ย โ€ขย 6m

few days later they will give 75Rs, later 50Rs and make customer buy again and again. People will get used to it. convenience is the key factor, then even without any offer and cashback for free delivery people will start buying thinking you won't ha

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Anonymous

Anonymous 7

Hey I am on Medialย โ€ขย 6m

but what if customers stop buying after they didn't recieve free money?

Prabhu G S

Marketer@BHIVE |Rete...ย โ€ขย 6m

if the customer did not get the guaranteed cashback then it will be a backfire for the brand. These brands usually set an automation so they have credited the amount to that account. These are 100% credits, it is inside the app and it is not a wallet based thing so no RBI rules and regulations come into play, quick commerce sets their rules it can expire or they can even add whatever they want just to make customers purchase things.

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