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SHIV DIXIT

Stealth • 1m

🥳 Zepto Gifted Me Everything For Free And Saved My Sunday Night 🌉 So, I’m living in Kanpur , a developing Tier 2 city with a population of over 30 lakh, so it’s quite obvious that Zepto wants to acquire this city as soon as possible. All the quick

Prabhu G S

Stealth • 1m

Everyone is so worried that zepto is burning cash... but in reality they are winning in terms of marketing it is a great strategy. Have you guys heard about CPCA? ( cost per customer acquisition) so basically they spent 150 Rs to get a new customer onboard on to their platform which is very efficient. Rather than spending millions of rupees on digital and ATL / BTL activities, they send out a mass communication regarding cashback, this cashback will make customer repeat purchase behaviour.

2 replies1 like

Replies (2)

SHIV DIXIT

Stealth • 1m

agreed , Lot's of more things coming in this space and definitely future is all about convince

0 replies

Prabhu G S

Stealth • 1m

few days later they will give 75Rs, later 50Rs and make customer buy again and again. People will get used to it. convenience is the key factor, then even without any offer and cashback for free delivery people will start buying thinking you won't have to go out because you will save time. later these players bring a subscription model which says pay to avoid delivery fee, sur charge fee, demand fee, small cart fee, rain fee etc. These dark store models earn huge profit for them, they have started adding heavy margin products like air coolers, fan, mixi, which people usually buy on quick commerce websites. They will win the race till when the customer feels that they are getting their right value proposition.

1 replies1 like

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Navneet Chaudhary
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Ozone Pharma • 2m

There is need of an E-commerce website where customer can negotiate price and take discount as much as they can.

0 replies1 like

Anonymous

Stealth • 3m

I fear a lot .. People bcz in past they overpowered me and start shaking and full of anxiety when someone mock me or make joke of me and make use of me is there any solution ?? I am really worried about this 😕

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