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🥳 Zepto Gifted Me Everything For Free And Saved My Sunday Night 🌉 So, I’m living in Kanpur , a developing Tier 2 city with a population of over 30 lakh, so it’s quite obvious that Zepto wants to acquire this city as soon as possible. All the quick

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Prabhu G S

Marketer@BHIVE |Rete... • 3m

Everyone is so worried that zepto is burning cash... but in reality they are winning in terms of marketing it is a great strategy. Have you guys heard about CPCA? ( cost per customer acquisition) so basically they spent 150 Rs to get a new customer onboard on to their platform which is very efficient. Rather than spending millions of rupees on digital and ATL / BTL activities, they send out a mass communication regarding cashback, this cashback will make customer repeat purchase behaviour.

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