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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

🥳 Zepto Gifted Me Everything For Free And Saved My Sunday Night 🌉 So, I’m living in Kanpur , a developing Tier 2 city with a population of over 30 lakh, so it’s quite obvious that Zepto wants to acquire this city as soon as possible. All the quick

Prabhu G S

Marketer@BHIVE |Rete... • 1y

Everyone is so worried that zepto is burning cash... but in reality they are winning in terms of marketing it is a great strategy. Have you guys heard about CPCA? ( cost per customer acquisition) so basically they spent 150 Rs to get a new customer onboard on to their platform which is very efficient. Rather than spending millions of rupees on digital and ATL / BTL activities, they send out a mass communication regarding cashback, this cashback will make customer repeat purchase behaviour.

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Prabhu G S

Marketer@BHIVE |Rete... • 1y

few days later they will give 75Rs, later 50Rs and make customer buy again and again. People will get used to it. convenience is the key factor, then even without any offer and cashback for free delivery people will start buying thinking you won't have to go out because you will save time. later these players bring a subscription model which says pay to avoid delivery fee, sur charge fee, demand fee, small cart fee, rain fee etc. These dark store models earn huge profit for them, they have started adding heavy margin products like air coolers, fan, mixi, which people usually buy on quick commerce websites. They will win the race till when the customer feels that they are getting their right value proposition.

1 Reply

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

agreed , Lot's of more things coming in this space and definitely future is all about convince

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