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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

🥳 Zepto Gifted Me Everything For Free And Saved My Sunday Night 🌉 So, I’m living in Kanpur , a developing Tier 2 city with a population of over 30 lakh, so it’s quite obvious that Zepto wants to acquire this city as soon as possible. All the quick

Prabhu G S

Marketer@BHIVE |Rete... • 1y

Everyone is so worried that zepto is burning cash... but in reality they are winning in terms of marketing it is a great strategy. Have you guys heard about CPCA? ( cost per customer acquisition) so basically they spent 150 Rs to get a new customer

Prabhu G S

Marketer@BHIVE |Rete... • 1y

few days later they will give 75Rs, later 50Rs and make customer buy again and again. People will get used to it. convenience is the key factor, then even without any offer and cashback for free delivery people will start buying thinking you won't ha

Anonymous 7

Hey I am on Medial • 1y

but what if customers stop buying after they didn't recieve free money?

Prabhu G S

Marketer@BHIVE |Rete... • 1y

if the customer did not get the guaranteed cashback then it will be a backfire for the brand. These brands usually set an automation so they have credited the amount to that account. These are 100% credits, it is inside the app and it is not a walle

Anonymous 7

Hey I am on Medial • 1y

you didn't understand what I told , now they are giving free 150 , then 100 , then 50 so ppl will buy in it and when they stop giving free money if customers didn't buy from there it will be huge loss

2 Replies

Replies (2)

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

actually they slowly slowly stop giving discounts and these cash so at the end of the day customer become addicted to a particular app for shopping and do you know india has 140 crores people's and let's take a simple example - current population - 140 crores currently qc apps - 4-5 still only 10-20% Indian population started using these apps so at the end of the day if any app getting only 10% users base of India then that app can easily make huge profits by adding few 2-3rs costs on daily orders when around 50-60% population start using these apps then whole scene become so much bright for them like railway

Prabhu G S

Marketer@BHIVE |Rete... • 1y

People will get used to it. 1st they will order for getting exorbitant discounts on these platforms, plus they are happy to get things so fast in just 8 minutes, these companies are creating a behavioral change at masses like Swiggy and Zomato. once people start using them there is hardly going back to square one. they decide the rules we play accordingly. humans are designed in such a way the easier it gets they choose it. these food delivery and quick commerce takes advantage of these people making them couch potatoes sit and eat inside home order anything you want get it to us within few minutes. There are many advantages to this model also. once people start using then hard to change the behaviour. I'm telling you personally I suffered because of food delivery. i realised my average order value has sky rocketed. and i stopped ordering when I realised.

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