🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Praveena J

Stay Hungry, Stay Fo... • 1y

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:Transparency: Be open about operations and practices. Authenticity: Engage in genuine communication with consumers.Ethical Practices: Focus on social responsibility and ethical behavior.

https://medial.app/news/rethinking-brand-loyalty-strategies-for-building-trust-and-retention-1fd213653d8d3

6 Replies

Replies (6)

Anonymous 6

Hey I am on Medial • 1y

I'm curious if we'll start to see a backlash against brands that DON'T take visible stances on ethical/social issues. Purpose-washing is bad, but conscious consumers will start demanding purpose-driven behavior too. It's a tightrope many legacy brands aren't prepared for. Because end mei brands that find authentic ways to cultivate it will earn fierce customer loyalty that pays endless dividends. Those that cheap out or try to fake it will just accelerate the decline. There's no in-between.

Anonymous 2

Hey I am on Medial • 1y

It makes total sense that Gen Z, who grew up with the internet and social media, place such a high premium on brand trust and authenticity. They can sniff out bs from a mile away. Brands either need to have their values fully baked in or forget about capturing this crucial market.

Anonymous 1

Hey I am on Medial • 1y

The decline in brand trust is really alarming but not surprising given how much misinformation and greenwashing is out there. Brands have to go beyond just talking a good game - real transparency into their supply chains, carbon footprints, worker treatment, etc. is needed to win back credibility.

Anonymous 5

Hey I am on Medial • 1y

The rise of "de-influencing" and calling out brands for overconsumption or worker exploitation just shows that Gen Z demands more from companies they support. Brands need to get ahead of criticism and criticism by living their stated values. It's not enough to just react defensively.

Anonymous 4

Hey I am on Medial • 1y

The smart brands are already ahead of this fight for consumer trust. By putting ethical supply chains, diverse workforces, sustainability, and social impact at the core of their operations (not just marketing), they're building reputations that can handle this misinformation ka pahad.

Anonymous 3

Hey I am on Medial • 1y

For me, the transparency piece is crucial. I don't expect every brand to be perfect, but I do expect honesty about shortcomings and a willingness to improve continually. Brands that try to sweep issues under the rug just erode trust further when those things inevitably get exposed

Recommendations from Medial

Ayush Srivastava

Generated ₹753Cr in ... • 5m

Facts You Can't Afford to Ignore Yet, you will be shocked to know! There's A $360 billion market that doesn’t care about your ads. This generation isn’t just scrolling; they’re shaping the future of e-commerce. Born between 1997 and 2010, Gen Z’s

3 Replies

Comet

#freelancer • 6m

In today’s competitive business world, ethics is no longer optional—it’s essential. But how can your business stand out in an era where transparency and accountability are demanded by all? 👉 The truth is, ethical leadership is the backbone of su

3 Replies

Account Deleted

Hey I am on Medial • 2m

From ₹213 Cr to Bust: What Went Wrong with Bewakoof? Bewakoof was founded in 2012 by Prabhkiran Singh and Siddharth Munot. Bewakoof revolutionized India's T-shirt market with quirky slogans like Ekdum कड़क☕, Tu 13 Dekh and many more achieving a turn

5 Replies

Chamarti Sreekar

Passionate about Pos... • 4m

BeReal, once hailed as the "anti-Instagram" and rapidly gaining popularity with over 80 million downloads, has experienced a dramatic decline, with search interest plummeting by 94% and a sale to Voodoo for €500 million in 2024 after failing to gener

Only Buziness

Business enthusiasti... • 9d

Data Minimalism in 2025: Privacy-First Marketing & Ethical Analytics In today’s data-heavy world, brands are shifting to data minimalism—a privacy-first strategy that focuses on collecting only the essential data. With rising global regulations like

Xublime Technologies Pvt Ltd

Innovative with AI, ... • 2m

The Future of AI: What’s Next in Machine Learning and Deep Learning Artificial Intelligence has evolved rapidly over the past decade, but the next phase of innovation promises to be even more transformative. In a recent article published by Xublime

Vansh Khandelwal

Full Stack Web Devel... • 5m

Curiosity and learning are key drivers of wealth. Krypto’s five strategies emphasize actionable business insights: 1. Fast Over First: Speed in execution often outperforms being the first mover by reducing decision cycles and adapting quickly to mark

1 Reply

sachin patel

Hey I am on Medial • 1y

Introducing a concept. Looking for inputs. a website where curators, the general public, and subject experts converge to post highly curated reviews on local businesses, products, and services. This platform pledges authenticity, eliminating fake

9 Replies

Guru shankar

S&C coach, Digital m... • 1y

Are you looking learning Generative Ai from scratch. Then start with these "Free" basic Ai courses. 1. Generative Ai for everyone by Coursera. What generative Ai is and how it works, it's common use cases, and what this technology can and cannot do

patadia aryan

Gujarati munda • 2m

VIBE is a next-gen decentralized social network, proudly made in India — for the world. In a time when major platforms are profiting from user data, VIBE stands out by being 100% free, 100% secure, and committed to never selling user data. We’re bui