Hey I am on Medial • 3m
From ₹213 Cr to Bust: What Went Wrong with Bewakoof? Bewakoof was founded in 2012 by Prabhkiran Singh and Siddharth Munot. Bewakoof revolutionized India's T-shirt market with quirky slogans like Ekdum कड़क☕, Tu 13 Dekh and many more achieving a turnover of 213 Cr by 2019. In 2022 Bewakoof was acquired by Aditya Birla For ₹200 Cr with the dreams of scaling it to ₹500 cr . But instead of soaring, it crashed. Revenue dropped to ₹160cr with losses of ₹103cr, and competitors like The Souled Store and Snitch raced ahead. So, what went wrong Why Bewakoof Failed 1. Ignored Gen Z's Shift- They didn't adapt to Gen Z's buying habits and competitors leverage them better. 2. Aditya Birla's digital struggle- The parent company wasn't able to scale Bewakoof's online presence effectively. 3. Limited Offline Play- Competitors expanded into physical stores , building trust and sales while Bewakoof stayed mostly digital - and lost relevance . What other factors do you think caused Bewakoof?👇🏻
Digital Marketer (Me... • 1y
Hi Medial family 👋 Here is Day (2/10) product case study Today let's discuss the success roadmap of BEWAKOOF E-commerce Brand💹 1) KNOW YOUR AUDIENCE: 👥 Bewakoof's success hinges on catering to the specific needs and aspirations of young India
See MoreStay Hungry, Stay Fo... • 1y
Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:
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Faad Network • 6m
How did two boys from Jaipur sell their company to HUL for 3200 CR? ➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.
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Neosapien • 7m
Team isn’t allowing me to share the actual numbers as they’re confidential 🤐. But we are already outselling our US competitors in terms of daily average orders post our Shark Tank India episode. The episode went on to generate a lot buzz and tractio
See MoreStudent| Passionate ... • 6m
5 Star’s new Valentine’s ad breaks tradition by promoting “doing nothing,” appealing to those tired of commercialized love. In this ad the told us that every trend that began to followed by uncle's became uncool and gen z's starts leaving that which
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