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From โน213 Cr to Bust: What Went Wrong with Bewakoof? Bewakoof was founded in 2012 by Prabhkiran Singh and Siddharth Munot. Bewakoof revolutionized India's T-shirt market with quirky slogans like Ekdum เคเคกเคผเคโ, Tu 13 Dekh and many more achieving a turnover of 213 Cr by 2019. In 2022 Bewakoof was acquired by Aditya Birla For โน200 Cr with the dreams of scaling it to โน500 cr . But instead of soaring, it crashed. Revenue dropped to โน160cr with losses of โน103cr, and competitors like The Souled Store and Snitch raced ahead. So, what went wrong Why Bewakoof Failed 1. Ignored Gen Z's Shift- They didn't adapt to Gen Z's buying habits and competitors leverage them better. 2. Aditya Birla's digital struggle- The parent company wasn't able to scale Bewakoof's online presence effectively. 3. Limited Offline Play- Competitors expanded into physical stores , building trust and sales while Bewakoof stayed mostly digital - and lost relevance . What other factors do you think caused Bewakoof?๐๐ป
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