Hey I am on Medial • 2m
From ₹213 Cr to Bust: What Went Wrong with Bewakoof? Bewakoof was founded in 2012 by Prabhkiran Singh and Siddharth Munot. Bewakoof revolutionized India's T-shirt market with quirky slogans like Ekdum कड़क☕, Tu 13 Dekh and many more achieving a turnover of 213 Cr by 2019. In 2022 Bewakoof was acquired by Aditya Birla For ₹200 Cr with the dreams of scaling it to ₹500 cr . But instead of soaring, it crashed. Revenue dropped to ₹160cr with losses of ₹103cr, and competitors like The Souled Store and Snitch raced ahead. So, what went wrong Why Bewakoof Failed 1. Ignored Gen Z's Shift- They didn't adapt to Gen Z's buying habits and competitors leverage them better. 2. Aditya Birla's digital struggle- The parent company wasn't able to scale Bewakoof's online presence effectively. 3. Limited Offline Play- Competitors expanded into physical stores , building trust and sales while Bewakoof stayed mostly digital - and lost relevance . What other factors do you think caused Bewakoof?👇🏻
Digital Marketer (Me... • 1y
Hi Medial family 👋 Here is Day (2/10) product case study Today let's discuss the success roadmap of BEWAKOOF E-commerce Brand💹 1) KNOW YOUR AUDIENCE: 👥 Bewakoof's success hinges on catering to the specific needs and aspirations of young India
See MoreStay Hungry, Stay Fo... • 1y
Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:
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Neosapien • 5m
Team isn’t allowing me to share the actual numbers as they’re confidential 🤐. But we are already outselling our US competitors in terms of daily average orders post our Shark Tank India episode. The episode went on to generate a lot buzz and tractio
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Faad Network • 5m
How did two boys from Jaipur sell their company to HUL for 3200 CR? ➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.
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