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Hey I am on Medialย โ€ขย 1m

From โ‚น213 Cr to Bust: What Went Wrong with Bewakoof? Bewakoof was founded in 2012 by Prabhkiran Singh and Siddharth Munot. Bewakoof revolutionized India's T-shirt market with quirky slogans like Ekdum เค•เคกเคผเค•โ˜•, Tu 13 Dekh and many more achieving a turnover of 213 Cr by 2019. In 2022 Bewakoof was acquired by Aditya Birla For โ‚น200 Cr with the dreams of scaling it to โ‚น500 cr . But instead of soaring, it crashed. Revenue dropped to โ‚น160cr with losses of โ‚น103cr, and competitors like The Souled Store and Snitch raced ahead. So, what went wrong Why Bewakoof Failed 1. Ignored Gen Z's Shift- They didn't adapt to Gen Z's buying habits and competitors leverage them better. 2. Aditya Birla's digital struggle- The parent company wasn't able to scale Bewakoof's online presence effectively. 3. Limited Offline Play- Competitors expanded into physical stores , building trust and sales while Bewakoof stayed mostly digital - and lost relevance . What other factors do you think caused Bewakoof?๐Ÿ‘‡๐Ÿป

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