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Shreyash Kadam

Exploring • 1d

From ₹213 Cr to Bust: What Went Wrong with Bewakoof? Bewakoof was founded in 2012 by Prabhkiran Singh and Siddharth Munot. Bewakoof revolutionized India's T-shirt market with quirky slogans like Ekdum कड़क☕, Tu 13 Dekh and many more achieving a turnover of 213 Cr by 2019. In 2022 Bewakoof was acquired by Aditya Birla For ₹200 Cr with the dreams of scaling it to ₹500 cr . But instead of soaring, it crashed. Revenue dropped to ₹160cr with losses of ₹103cr, and competitors like The Souled Store and Snitch raced ahead. So, what went wrong Why Bewakoof Failed 1. Ignored Gen Z's Shift- They didn't adapt to Gen Z's buying habits and competitors leverage them better. 2. Aditya Birla's digital struggle- The parent company wasn't able to scale Bewakoof's online presence effectively. 3. Limited Offline Play- Competitors expanded into physical stores , building trust and sales while Bewakoof stayed mostly digital - and lost relevance . What other factors do you think caused Bewakoof?👇🏻

5 replies34 likes

Replies (5)

The next billionaire

Unfiltered and real ... • 1d

I hate them

0 replies1 like

Mitsu

extraordinary is jus... • 1d

i genuinely find them very cringe

0 replies3 likes

zara distributor

Hey I am on Medial • 1d

they not focus on quality i had buy in 2 wash color fainted

0 replies2 likes

Rohit S Gaikwad

Hey I am on Medial • 1d

they went absolute not having innovation and focusing only on scaling funding is the problem

0 replies1 like

Jitta Pancha

Hey I am on Medial • 1d

vah

0 replies

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