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Rethinking Brand Loyalty: Strategies For Building Trust And Retention

Inc42 · 11m

There is a decline in consumer trust towards brands, with 55% of consumers not trusting brands as much as before. This lack of trust is especially pronounced among Gen Z consumers, with 79% stating that it is crucial to trust the brands they buy from. This article explores the reasons behind the fading brand loyalty and offers suggestions on how businesses can adapt to this changing landscape.