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At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash

Economic TimesEconomic Times · 1y ago
At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash
Medial

Direct-to-consumer (D2C) brands, primarily operating online, have an opportunity to expand into offline stores despite the growth of the Indian retail market. A joint report by venture fund Accel, Fireside Ventures, and market research firm Redseer revealed that 90% of the Indian retail market will remain offline, making offline expansion an attractive prospect for D2C brands. While being online-first allows for quicker product-market fit and brand building, reaching a certain scale and brand recognition can lead to offline expansion to boost sales. Venture firms are investing in technology that enables efficient and aggressive offline expansion for online-first brands.

Nail care brand Nailinit raises pre-seed round

EntrackrEntrackr · 19d ago
Nail care brand Nailinit raises pre-seed round
Medial

Nail care brand Nailinit has raised Rs 2.5-3 crore in a pre-seed funding round co-led by Gruhas Collective Consumer Fund (GCCF) and Marsshot VC along with participation from other angel investors such as Razorpay co-founder Shashank Kumar, Arjit Johri, Yash Jain, Karan Jindal, Jivraj Singh Sachar, Nishank Jain, Yashvardhan Kanoi, Ashwarya Garg, Phot.AI founder Venus Dhuria, and Amishi Parasrampuria. The fresh funds will be utilised to expand distribution across quick commerce and D2C channels, strengthen community-led brand building, and accelerate product innovation in the nail care category, Nailinit said in a press release. Founded by Tanishq Ambegaokar and Shubham Singhal, Nailinit is building a modern consumer brand in a category that remains high-frequency but under-branded in India. The brand operates at the intersection of beauty, self-expression, and community, with an approach that goes beyond products to include experiences and culture-led engagement. The brand claims that it has built early traction across quick commerce platforms such as Zepto and Blinkit, with an upcoming launch on Instamart, and is also available on Amazon, strengthening its omnichannel presence. Nailinit weeds out the hassle of time-intensive salon visits through a content-native, community-led approach, with early traction across quick commerce and D2C platforms. It plans to scale thoughtfully while continuing to invest in culture, community, and category creation.

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz

EntrackrEntrackr · 9m ago
Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz
Medial

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz Co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, Kisah offers high-fashion ethnicwear for Gen Z and millennials at accessible prices. Men’s ethnicwear brand Kisah Apparels has raised Rs 13 crore (1.52 million) in a pre-Series A funding round led by Wow! Momo founder Sagar Daryani, along with participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures. The proceeds will be utilized towards expanding its offline presence, scaling up direct-to-consumer (D2C) operations, and investing in brand-building, Kisah said in a press release. The Kolkata-based brand began with a marketplace-first model and is now evolving into an omnichannel brand. It currently operates two offline retail stores, with three more outlets planned across key Indian cities. “E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level,” said Yash Sarawagi, co-founder and CEO of Kisah Apparels. Kisah added that it has built internal systems to analyze data from its marketplace and D2C operations, which inform product design, sourcing decisions, supply chain efficiency, and marketing campaigns. The brand claims to have grown from Rs 40–45 crore to a run rate of over Rs 100 crore, with positive operating cash flow and PAT.

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands

EntrackrEntrackr · 12m ago
Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands
Medial

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands. Gurugram-based logistics company Delhivery has appointed Milind Sharma, cofounder of the now-defunct grocery delivery service Peppertap, as the head of its rapid commerce and D2C brands verticals. Sharma was among the first few employees of Delhivery in 2012 and left the firm in 2013 to launch Peppertap. In his new role at Delhivery, Sharma will build out the rapid commerce service and oversee Delhivery’s entire product portfolio for the direct-to-consumer brand segment. He will also be scaling up Delhivery’s same-day and next-day offerings. Delhivery launched its rapid commerce service earlier this year with the aim of offering intracity deliveries for brands within a two-to-four hour timeline from its dark stores. “Rejoining Delhivery feels like a homecoming for me. This is where I started my startup journey, and I am eager to contribute to the next phase of growth by building the Rapid Commerce service and serving the D2C brand segment alongside the team,” said Milind Sharma on his appointment.

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