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Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz

EntrackrEntrackr · 4m ago
Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz
Medial

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz Co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, Kisah offers high-fashion ethnicwear for Gen Z and millennials at accessible prices. Men’s ethnicwear brand Kisah Apparels has raised Rs 13 crore (1.52 million) in a pre-Series A funding round led by Wow! Momo founder Sagar Daryani, along with participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures. The proceeds will be utilized towards expanding its offline presence, scaling up direct-to-consumer (D2C) operations, and investing in brand-building, Kisah said in a press release. The Kolkata-based brand began with a marketplace-first model and is now evolving into an omnichannel brand. It currently operates two offline retail stores, with three more outlets planned across key Indian cities. “E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level,” said Yash Sarawagi, co-founder and CEO of Kisah Apparels. Kisah added that it has built internal systems to analyze data from its marketplace and D2C operations, which inform product design, sourcing decisions, supply chain efficiency, and marketing campaigns. The brand claims to have grown from Rs 40–45 crore to a run rate of over Rs 100 crore, with positive operating cash flow and PAT.

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Halden secures Rs 5 Cr from Prajay Advisors

EntrackrEntrackr · 1y ago
Halden secures Rs 5 Cr from Prajay Advisors
Medial

Mumbai-based luxury men’s brand Halden has raised 5 Rs crore in a seed funding round led by Prajay Advisors. The fresh funds will be used to expand its market presence and product range, Halden said in a press-release. Co-founded in 2019 by Anuj Beriwal and Mukund Singhal, Halden aims to provide access to premium luxury products at an affordable price. The startup manufactures belts, sunglasses, accessories, travel goods and business essentials. Haldèn claims to have served over 1 lakh customers since inception from tier I and tier II cities. The startup intends to expand its offline presence and to enhance brand visibility, increase sales, and penetrate new online & retail markets. Halden empowers the luxury market in India, making high-quality, affordable luxury products accessible to a broader audience.

At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash

Economic TimesEconomic Times · 1y ago
At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash
Medial

Direct-to-consumer (D2C) brands, primarily operating online, have an opportunity to expand into offline stores despite the growth of the Indian retail market. A joint report by venture fund Accel, Fireside Ventures, and market research firm Redseer revealed that 90% of the Indian retail market will remain offline, making offline expansion an attractive prospect for D2C brands. While being online-first allows for quicker product-market fit and brand building, reaching a certain scale and brand recognition can lead to offline expansion to boost sales. Venture firms are investing in technology that enables efficient and aggressive offline expansion for online-first brands.

Beardo revenue tops Rs 200 Cr in FY25; profit jumps 3.6X

EntrackrEntrackr · 3d ago
Beardo revenue tops Rs 200 Cr in FY25; profit jumps 3.6X
Medial

Men’s grooming brand Beardo, owned by FMCG giant Marico, crossed the Rs 200 crore revenue milestone for the first time since the acquisition. The company posted a 23.7% rise in revenue and a 3.6X jump in profit after tax (PAT) in the same period. According to its standalone financial statements sourced from the Registrar of Companies (RoC), Beardo’s revenue from operations rose to Rs 214 crore in FY25 from Rs 173 crore in FY24. At the same time, the company’s profit after tax climbed to Rs 13 crore from Rs 3.63 crore a year earlier, while total income stood at Rs 215 crore. The growth was steered by tighter cost management and higher operating efficiency. The company’s total expenses grew 17.3% YoY to Rs 197 crore, slower than topline expansion, leading to improved profitability. When it comes to burn, the cost of materials consumed grew 39.3% to Rs 94 crore in FY25, whereas the employee benefits and other costs stood at Rs 14 crore and Rs 52 crore, respectively. Beardo’s EBITDA margin more than doubled to 7.1% from 3.4% in FY24, while its ROCE stood at a healthy 57% during the fiscal year ending March 2025. Beardo’s board noted in its annual filing that FY25 marked the first year it crossed the Rs 200 crore revenue mark, adding that the company expects to “achieve new heights in the coming years.” The grooming brand continues to focus on hair styling, perfumes, and skincare categories, which together contribute over 90% of its turnover. Since its acquisition by Marico in 2017, Beardo has transitioned from a D2C startup to a structured FMCG subsidiary, with better supply chain control, offline expansion, and cost efficiency. The appointment of Siddharth Vaya as whole-time director in April 2024 also reflects Marico’s increased strategic oversight. On the balance sheet front, Beardo’s total assets grew 44% to Rs 72 crore, supported by a 39.5% increase in current assets to Rs 60 crore. On a unit level, it spent Rs 0.92 to earn a rupee in FY25. In the men’s personal care space, it competes with peers such as The Man Company, Ustraa, and Bombay Shaving Company.

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