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At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash

Economic TimesEconomic Times · 1y ago
At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash
Medial

Direct-to-consumer (D2C) brands, primarily operating online, have an opportunity to expand into offline stores despite the growth of the Indian retail market. A joint report by venture fund Accel, Fireside Ventures, and market research firm Redseer revealed that 90% of the Indian retail market will remain offline, making offline expansion an attractive prospect for D2C brands. While being online-first allows for quicker product-market fit and brand building, reaching a certain scale and brand recognition can lead to offline expansion to boost sales. Venture firms are investing in technology that enables efficient and aggressive offline expansion for online-first brands.

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Exclusive: Snitch to raise Rs 280 Cr in Series B round at Rs 2,500 Cr valuation

EntrackrEntrackr · 1m ago
Exclusive: Snitch to raise Rs 280 Cr in Series B round at Rs 2,500 Cr valuation
Medial

Exclusive: Snitch to raise Rs 280 Cr in Series B round at Rs 2,500 Cr valuation D2C menswear fashion brand Snitch is set to raise Rs 278.93 crore or $33 million, led by 360 One Asset Management Fund with the participation of existing investors SWC Global and IvyCap Ventures. This will be the second major funding round for the Bengaluru-based fashion brand, following its $13 million Series A raised in December 2023. The Snitch’s board passed a special resolution to approve the issue of 1,755 Series B CCPS at an issue price of Rs 15,89,385 to raise Rs 278.9 crore or approximately $33 million, its regulatory filings accessed from the Registrar of Companies (RoC) show. 360 One will spearhead the round with Rs 220 crore or $25.9 million, while existing backers SWC Global and IvyCap Ventures will contribute with Rs 29.4 crore or $3.5 million respectively. As per Entrackr’s estimates, Snitch will be valued at around Rs 2,400-2500 crore or $294 million post-allotment, marking a nearly 5X spike in its valuation from Rs 500 crore in its previous round. Snitch, founded in 2019 by Siddharth Dungarwal, is a direct-to-consumer (D2C) fashion brand specializing in fast fashion for men. The company offers trendy and affordable apparel through its own website, mobile application, and an expanding network of offline retail stores. As of now, Snitch has established 58 physical stores across India, with a presence in major cities such as Bengaluru, Mumbai, Delhi, and locations in Gujarat, among others. The company claims to open over 100 offline stores across India by 2028. Snitch featured during the second season of Shark Tank India and raised Rs 1.5 crore against 1.5% equity from Anupam Mittal, Aman Gupta, Namita Thapar, Vineeta Singh, Peyush Bansal, and Amit Jain at Rs 100 crore valuation. According to startup data intelligence platform TheKredible, IvyCap Ventures and SWC Global are the largest external shareholders, holding 10.39% and 10.17% stakes respectively, while new investor 360 One will hold a 9.67% stake in the company. For the fiscal year ending March 2024, Snitch reported a 100% year-on-year increase in its revenue to Rs 241 crore with Rs 4.39 crore profits. The company has yet to release its annual results for FY25. Snitch operates in a competitive D2C fashion landscape, going head-to-head with brands like The Souled Store, which achieved profitability in FY24. It also competes with Rare Rabbit, which recently secured $6 million in funding from A91 Partners, and Wrogn, which raised $9 million in October last year from Aditya Birla Digital Fashion.

ICICI Securities Initiates Coverage On Honasa With ‘BUY’ Rating, Sees 28% Upside

Inc42Inc42 · 1y ago
ICICI Securities Initiates Coverage On Honasa With ‘BUY’ Rating, Sees 28% Upside
Medial

ICICI Securities has initiated coverage on Honasa Consumer Ltd, the parent company of Mamaearth, with a ‘BUY’ rating and a price target of INR 550 per share. The brokerage believes that Honasa's agile and low-risk business model, along with its digital-first approach, positions it well in the beauty and personal care industry. Honasa's portfolio of brands, including Mamaearth, The Derma Co, and others, is expected to benefit from industry growth. While the report highlights challenges in scaling offline distribution and the limitations of a niche natural ingredient-oriented approach, Honasa's newer brands are experiencing strong growth. Shares of Honasa have surged since listing on the stock exchanges in November last year.

Mamaearth's IPO: 7 key things about D2C unicorn that investors must watch out for

Money ControlMoney Control · 1y ago
Mamaearth's IPO: 7 key things about D2C unicorn that investors must watch out for
Medial

Mamaearth, the first unicorn of 2022, is set to become the first digital-first D2C company to go public with an IPO. However, concerns arise as the company's valuation of around $1.25 billion is over 105 times its annualized FY24 earnings. Mamaearth's sales from its own websites and apps are declining, while its reliance on third-party e-commerce marketplaces is increasing. The company's advertising expenses are also rising, especially with the focus on offline sales and traditional media. The launch of new products and expansion into offline channels further contribute to Mamaearth's growth strategy. While the company emphasizes "economies of scale," it has yet to reflect profitability, with a net loss of Rs 151 crore in FY23. Employee benefit spending has been increasing, but recent efforts have been made to control this cost.

Powerhouse91 hits Rs 100 Cr ARR and EBITDA profitability with just $2.5 Mn funding

EntrackrEntrackr · 2m ago
Powerhouse91 hits Rs 100 Cr ARR and EBITDA profitability with just $2.5 Mn funding
Medial

Powerhouse91 hits Rs 100 Cr ARR and EBITDA profitability with just $2.5 Mn funding Powerhouse91 secured just $2.5 million in funding from Titan Capital and a group of angel investors, including Haresh Chawla, FJ Labs, Crossbeam Venture Partners, and Mamaearth co-founder Varun Alagh. While many wellness-focused startups aim for rapid growth through broad product diversification, some like Mosaic Wellness and Innovist adopt a more focused approach—scaling a select set of high-potential brands by identifying underserved consumer needs and driving deep category innovation. This strategy allows them to maintain operational efficiency while building strong brand equity in niche but growing segments of personal care and wellness. One such example is Powerhouse91, which crossed Rs 100 crore in annual recurring revenue (ARR) in the last month of March, sources told Entrackr. “Besides breaching into the three digits ARR figure, Powerhouse91 achieved EBITDA profitability in April 2025," said one of the sources. “The company accomplished this through its focused efforts on two core brands and a strong commitment to financial discipline.” Launched in early 2022 by Aqib Mohammed and Shashwat Diesh, the company runs two consumer brands: Azah, focused on feminine hygiene and wellness, and Slovic, a brand centered around fitness. “This approach of not raising venture capital and focusing on organic growth potentially sets the company apart in a market where many D2C brands have struggled with high burn rates and poor capital efficiency,” pointed out a source. Unlike many D2C brands, Powerhouse91 relies entirely on online distribution, with most of its sales driven by quick commerce and e-commerce platforms such as Blinkit, Zepto, and Amazon. "In March, the company processed around 2.4 lakh orders, and its monthly volume is growing at a healthy double-digit rate,” said another source. According to startup data intelligence platform TheKredible, Powerhouse91 reported nearly Rs 40 crore in revenue along with Rs 5.97 crore in losses during the fiscal year ending March 2024 (FY24). Powerhouse91 declined to comment on the story. Wellness-led digital-first brands have steadily grown over the past few years, even as the broader D2C landscape faced headwinds in funding and customer acquisition.

Magicpin adds 6,000 stores in FY25, drives $120 Mn fashion sales

EntrackrEntrackr · 3m ago
Magicpin adds 6,000 stores in FY25, drives $120 Mn fashion sales
Medial

Magicpin, a platform focused on offline retail, has added 6,000 new fashion stores from over 100 brands in the last fiscal year (FY25). This takes its total to 16,000 stores and over 250 brands in the fashion category. In the same period, the platform helped generate Rs 1,000 crore ($120 million) worth of business for these fashion brands. Some of the major brands onboarded in the last two years include Puma, Van Heusen, Shoppers Stop, Levi’s, and Bata. "We are excited to witness the robust growth of our fashion business, which has been a core focus area for us. Adding 6000 fashion stores across 100 brands taking it to 16,000 fashion stores and 250+ brands live on the platform highlights the immense value magicpin creates for offline retailers and brands,” said Naman Mawandia, CXO - Enterprise Brands at magicpin. Magicpin operates in 20 cities and uses real-time data to offer targeted promotions. It works on a pay-per-conversion model, helping brands increase sales through local campaigns. The company launched a new deal section called ‘magic9’ on its homepage. It offers product-level promotions on fast-moving items with low prices to make buying quick and easy. Magicpin also claims to have doubled its fashion catalogue to 10 million SKUs and plans to grow further in 2025. The company said it aims to partner with more fashion stores as demand for both Indian and international brands increases. The firm currently offers rewards and discounts across more than 275,000 stores, covering food, fashion, and other categories.

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