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At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash

Economic TimesEconomic Times · 6m
At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash

Direct-to-consumer (D2C) brands, primarily operating online, have an opportunity to expand into offline stores despite the growth of the Indian retail market. A joint report by venture fund Accel, Fireside Ventures, and market research firm Redseer revealed that 90% of the Indian retail market will remain offline, making offline expansion an attractive prospect for D2C brands. While being online-first allows for quicker product-market fit and brand building, reaching a certain scale and brand recognition can lead to offline expansion to boost sales. Venture firms are investing in technology that enables efficient and aggressive offline expansion for online-first brands.

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