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Twid and GoKwik partner to boost growth for D2C brands

Economic Times

Economic Times · 1y ago

Twid and GoKwik partner to boost growth for D2C brands

Twid and GoKwik have joined forces to expand loyalty and reward program usage across GoKwik's network of direct-to-consumer (D2C) brands. This integration will provide over 90 brands with the opportunity to offer their customers a wider range of discounts and loyalty points, ultimately boosting customer retention and revenue growth. Through this partnership, 100 million shoppers will be able to access loyalty and reward points from Twid's network, resulting in extra savings on every purchase. This collaboration aims to enhance the shopping experience for customers and increase prepaid transactions and customer lifetime value for brands.

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GoKwik partners with ecommerce giant Flipkart to offer SuperCoins for D2C shoppers

IndianStartupNews

IndianStartupNews · 1y ago

GoKwik partners with ecommerce giant Flipkart to offer SuperCoins for D2C shoppers

Indian startup GoKwik has partnered with Flipkart, a leading e-commerce player, to integrate Flipkart's SuperCoins program into its KwikCheckout solution. This collaboration enables customers to redeem SuperCoins from a wide range of direct-to-consumer (D2C) brands, improving the checkout experience and driving better customer retention and conversion rates. GoKwik aims to enhance the e-commerce ecosystem by providing access to SuperCoins beyond the Flipkart platform. The startup focuses on data-driven solutions to enhance growth for e-commerce and D2C brands.

GoKwik clocks $20 million in FY24 sales, expects to double in current year

Economic Times

Economic Times · 1y ago

GoKwik clocks $20 million in FY24 sales, expects to double in current year

Indian ecommerce enabler, GoKwik, reported sales of $20 million in FY24 and expects to double its revenue in the current fiscal year. With over 4,000 ecommerce brands in its network, the company aims to onboard 15,000 brands by next year. GoKwik offers solutions to predict customer behavior and prevent return-to-origin (RTO) orders, which can be costly for ecommerce brands. The company believes that the direct-to-consumer (D2C) model will gain traction, AI will help solve ecommerce challenges, and influencer-led commerce will continue to grow. GoKwik aims to achieve profitability at the company level by FY26.

GoKwik acquires Shopify app Return Prime, forays into global market

Economic Times

Economic Times · 10m ago

GoKwik acquires Shopify app Return Prime, forays into global market

Bengaluru-based eCommerce enabler GoKwik has acquired Return Prime, a returns management app in the Shopify ecosystem. The acquisition allows GoKwik to enter international markets such as the UK, Europe, and the US. Return Prime provides a platform for brands to manage returns and convert them into revenue opportunities. Efficient returns management has become crucial for merchants as online shopping continues to grow. With this acquisition, GoKwik aims to improve the customer experience, boost merchant revenue, and increase customer lifetime value. The company plans to onboard 10,000 new merchants and expects significant revenue growth in the coming years.

Myntra partners with GetVantage to boost D2C brands

Economic Times

Economic Times · 6m ago

Myntra partners with GetVantage to boost D2C brands

Myntra has partnered with GetVantage to boost support for select direct-to-consumer (D2C) brands through its D2C Rising Star initiative. This partnership will provide GetVantage’s portfolio brands, including Tjori and Nua Woman, exclusive access to Myntra's platform and resources. Brands will benefit from Myntra’s massive user base, trend data, and dedicated management services, helping them engage better with customers. Myntra aims to onboard 500 D2C brands to enhance their growth and visibility.

VCs crowd deal street on quick commerce, D2C success

Economic Times

Economic Times · 11m ago

VCs crowd deal street on quick commerce, D2C success

The rise of quick commerce and the surge in demand for direct-to-consumer (D2C) brands are driving investment activity in the early-to-mid-stage D2C sector. Quick-commerce platforms like Blinkit, Zepto, and Instamart have helped these brands scale faster than anticipated, attracting investor interest. Various D2C brands, including Tuco Intelligent, The Health Factory, Gourmet Garden, The Whole Truth, and Master Chow, are in talks for capital infusion. Quick-commerce platforms have also given a boost to smaller brands in sectors such as personal intimate care. Quick-commerce is expected to remain a key channel for D2C brands, driving growth in various categories.

GoKwik appoints former PayU director Ravi Kant Arora as senior vice president of finance

IndianStartupNews

IndianStartupNews · 1y ago

GoKwik appoints former PayU director Ravi Kant Arora as senior vice president of finance

Indian eCommerce enabler, GoKwik, has hired Ravi Kant Arora as the Senior Vice President of Finance. With over 15 years of experience in corporate finance, Ravi will oversee financial operations, planning, control, and compliance. Prior to GoKwik, he held senior finance positions at Stanza Living and PayU, where he contributed to financial planning, analysis, and business growth. GoKwik offers solutions to enhance the checkout experience and combat returns-before-delivery for eCommerce brands. It serves over 1,200 brands, including Lenskart and Mamaearth.

At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash

Economic Times

Economic Times · 1y ago

At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash

Direct-to-consumer (D2C) brands, primarily operating online, have an opportunity to expand into offline stores despite the growth of the Indian retail market. A joint report by venture fund Accel, Fireside Ventures, and market research firm Redseer revealed that 90% of the Indian retail market will remain offline, making offline expansion an attractive prospect for D2C brands. While being online-first allows for quicker product-market fit and brand building, reaching a certain scale and brand recognition can lead to offline expansion to boost sales. Venture firms are investing in technology that enables efficient and aggressive offline expansion for online-first brands.

D2C house of brands Mensa Brands joins government-backed ONDC

IndianStartupNews

IndianStartupNews · 1y ago

D2C house of brands Mensa Brands joins government-backed ONDC

Mensa Brands, a direct-to-consumer (D2C) house of brands, joins the Indian government-backed Open Network for Digital Commerce (ONDC) initiative. By aligning with ONDC, Mensa Brands aims to leverage the digital commerce ecosystem for its D2C portfolio. This partnership highlights Mensa Brands' commitment to embracing technological advancements and contributing to the growth of the D2C sector within India.

D2C brands saw a 36% surge in order volume during Republic Day sale period: GoKwik

Economic Times

Economic Times · 5m ago

D2C brands saw a 36% surge in order volume during Republic Day sale period: GoKwik

During the Republic Day sale period, GoKwik reported a 36% order surge in its network, highlighting a revival in shopper enthusiasm and a 41% increase in GMV compared to last year. Beauty and fashion drove the surge, with footwear orders almost doubling. A notable trend included prepaid orders surpassing COD orders by 11%, reflecting growing trust in D2C brands. Tier-3 cities contributed significantly to the order surge, and digital payment adoption increased.

Recur Club Launches Rs 150 Crore Fund to Boost D2C Brands on Quick Commerce Apps

OutlookIndia

OutlookIndia · 5m ago

Recur Club Launches Rs 150 Crore Fund to Boost D2C Brands on Quick Commerce Apps

Recur Club, a debt marketplace for start-ups, has launched a ₹150 crore fund to support direct-to-consumer (D2C) brands in the quick commerce sector. The initiative seeks to provide growth and working capital for brands to expand inventory and marketing efforts. This move aligns with Recur Club's vision to boost 'Make-in-India' start-ups, targeting loan disbursal within seven days. The quick commerce market is projected to grow significantly, driven by consumer preferences for speed and convenience.

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