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D2C house of brands Mensa Brands joins government-backed ONDC

IndianStartupNews

IndianStartupNews · 2y ago

D2C house of brands Mensa Brands joins government-backed ONDC

Mensa Brands, a direct-to-consumer (D2C) house of brands, joins the Indian government-backed Open Network for Digital Commerce (ONDC) initiative. By aligning with ONDC, Mensa Brands aims to leverage the digital commerce ecosystem for its D2C portfolio. This partnership highlights Mensa Brands' commitment to embracing technological advancements and contributing to the growth of the D2C sector within India.

Related News

XpressBees joins ONDC with pan-India delivery services

YourStory

YourStory · 1y ago

XpressBees joins ONDC with pan-India delivery services

Logistics startup Xpressbees has joined Open Network for Digital Commerce (ONDC). By onboarding to ONDC, BusyBees Logistics Solutions (Xpressbees), will now provide delivery services to over 20,000+ pin codes in 2,800+ cities in India through the open network. Through its subsidiary NimbusPost, Xpressbees already has a SaaS-based shipping aggregation platform for SMEs and D2C brands.

McDonald’s North & East Joins

Inc42 · 1y ago

McDonald’s North & East Joins

McDonald's India North & East has joined the government-backed open network for digital commerce (ONDC) to enhance accessibility for its customers. Through this partnership, McDonald's products will be available across ONDC buyers' applications. The move follows Domino's Pizza joining ONDC in January. ONDC is an open network launched in 2022, aiming to eliminate the existing closed network of digital commerce and allow small businesses to participate. It offers a cheaper alternative to food delivery platforms like Swiggy and Zomato, with commissions around the single-digit range. However, sustainability concerns have been raised regarding the network's price incentives.

Arjun Vaidya invests in KiranaPro, joins as strategic mentor

Inshorts · 4m ago

Arjun Vaidya invests in KiranaPro, joins as strategic mentor

Arjun Vaidya, Co-founder of V3 Ventures, has invested in KiranaPro, an ONDC-integrated AI-led platform, and joined as a mentor to drive its growth. His experience in scaling D2C brands will help forge key partnerships and guide the platform’s expansion. With over 30,000 kirana stores onboarded, KiranaPro aims to reach 1 million stores by 2025, empowering small retailers through tech innovation.

Mensa Brands’ FY23 loss more than doubles to INR 227 Cr

Inc42 · 1y ago

Mensa Brands’ FY23 loss more than doubles to INR 227 Cr

Mensa Brands, a house of brands startup, has reported a consolidated net loss of INR 227 crore in the financial year 2022-23 (FY23), more than doubling from the previous year. Despite a surge in operating revenue by over 137% to INR 499.6 crore, the company's expenses also increased by 142% to INR 763.2 crore. Mensa Brands, founded by former Myntra CEO Ananth Narayanan, owns and operates several consumer brands and has raised over $200 million in equity funding.

Boosting Outreach: Food Delivery Platform WAAYU Joins ONDC In Zero-Commission Model Push

Inc42 · 11m ago

Boosting Outreach: Food Delivery Platform WAAYU Joins ONDC In Zero-Commission Model Push

No-commission food delivery platform WAAYU, backed by Suniel Shetty, has joined the government-supported Open Network for Digital Commerce (ONDC). Founded in 2020, WAAYU provides affordable food delivery services to consumers and restaurants using AI technology. ONDC has been expanding its collaborations with various sectors, including fintech, banking, mobility, and hyperlocal delivery.

McDonald’s joins govt-backed ONDC network through 200 outlets in North and East India

IndianStartupNews

IndianStartupNews · 1y ago

McDonald’s joins govt-backed ONDC network through 200 outlets in North and East India

McDonald's India North & East has decided to join the Open Network for Digital Commerce (ONDC) network, which is supported by the Indian government. This integration will allow McDonald's menu items to be available on various ONDC buyers' applications, expanding its reach and accessibility. The move is seen as a significant milestone in revolutionizing digital commerce in India, as ONDC aims to unbundle closed networks and provide more opportunities for small businesses. Other well-known brands, such as Domino's Pizza, have also joined the ONDC network, reflecting the growing trend of established companies leveraging ONDC for digital commerce improvement.

RMG Platform Zupee Joins Hands With ONDC To Fuel Growth Of Its Online Gaming Users

Inc42 · 11m ago

RMG Platform Zupee Joins Hands With ONDC To Fuel Growth Of Its Online Gaming Users

Zupee, an RMG platform, has joined forces with government-backed ONDC to extend the accessibility of its skill-based games to a wider audience. This collaboration allows Zupee to offer its popular Ludo game through the ONDC platform, enhancing user outreach and customer acquisition for both parties involved. The partnership aims to provide greater value to their expanding user base and foster growth in the online gaming industry.

Spiritual services provider Vama joins ONDC

Economic Times

Economic Times · 1y ago

Spiritual services provider Vama joins ONDC

The government-supported ecommerce platform, Open Network for Digital Commerce (ONDC), is expanding its spiritual services offerings by partnering with Vama.app. Vama.app will provide virtual pujas, temple darshans, rituals, and astrology services through the ONDC network. The startup currently has 400,000 monthly users and aims to double this number with the help of ONDC's reach across 3,000 apps. The move comes as spiritual and religious apps gain popularity and investor interest. ONDC aims to become a one-stop shop for users' everyday needs, including spiritual services. In July, ONDC recorded 12 million orders, with daily orders peaking at around 430,000.

Mystore Rolls Out AI-Powered Semantic Search To Increase Product Visibility On ONDC

Inc42 · 1y ago

Mystore Rolls Out AI-Powered Semantic Search To Increase Product Visibility On ONDC

Mystore is introducing a new feature to assist sellers and buyers on the ONDC network. By incorporating AI-based semantic search into the Mystore Seller App, sellers will be able to enhance their product visibility and sales on the ONDC Network. Mystore, which provides ecommerce solutions to SMEs and D2C brands, aims to help these businesses expand and reach new customers across India.

ONDC’s one-year journey touching the 50-million transactions mark

Economic Times

Economic Times · 1y ago

ONDC’s one-year journey touching the 50-million transactions mark

The government-backed Open Network for Digital Commerce (ONDC) has facilitated over 49.79 million transactions since its launch in January last year. While ride-hailing apps like Namma Yatri dominate with over 50% of monthly orders, the food and beverage category is rapidly growing. Major brands and platforms like Wow Momo, McDonald's, and Domino's Pizza have joined ONDC. The network has seen an increase in order volumes, with food and beverage accounting for 9.55% of monthly orders. The network has grown from 8,500 to over 3.8 lakh sellers and from 24 to 81 participants.

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