Hey I am on Medial • 1y
The decline in brand trust is really alarming but not surprising given how much misinformation and greenwashing is out there. Brands have to go beyond just talking a good game - real transparency into their supply chains, carbon footprints, worker treatment, etc. is needed to win back credibility.
Stay Hungry, Stay Fo... • 1y
Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:
See MoreDownload the medial app to read full posts, comements and news.