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Praveena J

Stealth • 5m

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

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Anonymous

Anonymous 1

Stealth • 5m

The decline in brand trust is really alarming but not surprising given how much misinformation and greenwashing is out there. Brands have to go beyond just talking a good game - real transparency into their supply chains, carbon footprints, worker treatment, etc. is needed to win back credibility.

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Praveena J

Stealth • 5m

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

See More
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