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Praveena J

Stay Hungry, Stay Fo... • 1y

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

https://medial.app/news/rethinking-brand-loyalty-strategies-for-building-trust-and-retention-1fd213653d8d3

Anonymous 3

Hey I am on Medial • 1y

For me, the transparency piece is crucial. I don't expect every brand to be perfect, but I do expect honesty about shortcomings and a willingness to improve continually. Brands that try to sweep issues under the rug just erode trust further when those things inevitably get exposed

0 replies

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