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Praveena J

Stealth • 6m

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

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Anonymous

Anonymous 3

Stealth • 6m

For me, the transparency piece is crucial. I don't expect every brand to be perfect, but I do expect honesty about shortcomings and a willingness to improve continually. Brands that try to sweep issues under the rug just erode trust further when those things inevitably get exposed

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SHIV DIXIT

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Vaibhav Lohani

Stealth • 7m

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