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Praveena J

Stealth • 6m

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

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Anonymous

Anonymous 6

Stealth • 6m

I'm curious if we'll start to see a backlash against brands that DON'T take visible stances on ethical/social issues. Purpose-washing is bad, but conscious consumers will start demanding purpose-driven behavior too. It's a tightrope many legacy brands aren't prepared for. Because end mei brands that find authentic ways to cultivate it will earn fierce customer loyalty that pays endless dividends. Those that cheap out or try to fake it will just accelerate the decline. There's no in-between.

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