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Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

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Anonymous

Anonymous 2

Hey I am on Medial • 10m

It makes total sense that Gen Z, who grew up with the internet and social media, place such a high premium on brand trust and authenticity. They can sniff out bs from a mile away. Brands either need to have their values fully baked in or forget about capturing this crucial market.

0 replies1 like

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