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Tushar Aher Patil

Trying to do better • 21d

🌐 Day 8 – What Does Gen Z Do Most on the Internet? When you think of Gen Z, you might imagine viral dances, memes, or quick reels. But look a little deeper… and you'll discover a generation that's reshaping how the internet works. From how they search, to what they buy, and how they learn — Gen Z is not just using the internet… they’re transforming it. 📱 Top Internet Activities Among Gen Z: • 99% discover new products through social media. This happens through "pure social buzz," not traditional ads or Google. • 98% use the internet daily – it’s like digital oxygen. • 95% are active on social media every single day. Platforms like Instagram, TikTok, YouTube, and Snapchat dominate. • 90% engage in online or console gaming every week. Gaming for Gen Z isn’t just entertainment; it’s social, cultural, and competitive. • 75% are scrolling TikTok daily. A few years ago, that number was 0. • 70% are watching YouTube daily – not just for fun, but for learning. • 72% prefer video-based learning over textbooks or PDFs. For Gen Z, if learning content isn't on YouTube, it might as well not exist. • 45% now use social media instead of Google to search for answers. 🎯 What This Means for Creators, Founders, and Marketers: • ✅ Attention is short, but influence is deep. A Gen Z user might scroll past your ad in a second or binge your content for hours. • ✅ They crave authenticity. This means no filters, no fluff; they want brands that communicate like humans, not brochures. • ✅ Education is entertainment. Explainers, storytelling, and tutorials are effective, especially when they’re video-first. • ✅ The shopping journey begins with a scroll. If your product isn’t visible on reels, shorts, or TikToks, it barely exists for this generation. 🔁 Takeaway for Builders: "Gen Z doesn't just consume the internet. They live, learn, shop, connect, and create through it". If you’re building for the future, ask yourself: Would Gen Z care? Would they share? Would they search for it… on TikTok? Let this be your signal: The next Google, the next classroom, the next mall, and maybe even the next bank — might all be built on Gen Z behavior.

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