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Anirudh Gupta

CA Aspirant|Content ... • 9m

How byte dance has been successful in numbing the Gen-z minds with tiktok! ByteDance, the parent company of TikTok, has influenced Gen-Z globally through its app's short-form content. TikTok's counterpart in China, Douyin, however, focuses on educational, cultural, and inspirational content to benefit Chinese youth. This variation in content raises concerns about ByteDance's strategy, as Douyin promotes growth and discipline, while TikTok contributes in mindless scrolling and crass trends. Despite bans and criticism, TikTok and it's clones have been successful in bringing down our thinking capability. Special mention:The photo containing the person and surroundings is generated using meta ai and some editing has been done by me.

7 replies11 likes

Replies (7)

Anonymous 2

Hey I am on Medial • 9m

Honestly, it’s all about business. ByteDance tailors their apps to maximize user engagement and ad revenue. If mindless scrolling makes them more money, they’ll go for it. We need to be more mindful about how we use these platforms.

2 replies2 likes

Anonymous 1

Hey I am on Medial • 9m

ByteDance has nailed the formula for virality. Short, engaging videos with a powerful algorithm to keep you hooked. It’s a marketer’s dream, but it’s also a bit scary how effective it is at capturing our attention.

1 replies2 likes

Anonymous 3

Hey I am on Medial • 9m

This feels like another example of how different countries approach technology and media. In the West, it’s all about entertainment and profit. In China, there’s a greater focus on discipline and development, at least in some aspects.

1 replies1 like

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