Facts You Can't Afford to Ignore Yet, you will be shocked to know! There's A $360 billion market that doesn’t care about your ads. This generation isn’t just scrolling; they’re shaping the future of e-commerce. Born between 1997 and 2010, Gen Z’s buying power is skyrocketing If Gen Z doesn’t trust you, they won’t buy from you and they’re not afraid to tell the world about it. ↳ Digital Natives: With 76% following creators on social media, they trust peer recommendations > traditional ads. ↳ Values: Authenticity, transparency, and sustainability aren’t just buzzwords they’re must haves for earning their loyalty. ↳ Experience: Think live commerce, AR experiences, and shoppable videos that blend entertainment and shopping. ↳ Price-Conscious: Discounts get them in, but quality keeps them coming back. ↳ Eco-Warriors: From packaging to practices, they’re watching how your brand impacts the planet. Is your brand ready to meet Gen Z on their terms?
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