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The Hustler

Become the 1% • 2m

"Gen Z Checks In, Tradition Checks Out!" Gen Z isn’t just checking in—they’re shaking up the hospitality industry with a backpack in one hand and a bucket list in the other! From wellness getaways in the wild to spiritual pit stops with a Wi-Fi password, hotel chains are scrambling to keep up with this thrill-seeking, soul-searching, Insta-posting generation. Gone are the days of cookie-cutter stays—now it’s all about vibes, views, and value-for-self. Honestly? If your hotel doesn’t offer yoga with a mountain view or a treehouse escape, you're probably not on their radar.

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