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Praveena J

Stealth • 4m

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

https://medial.app/news/rethinking-brand-loyalty-strategies-for-building-trust-and-retention-1fd213653d8d3

Anonymous 5

Stealth • 4m

The rise of "de-influencing" and calling out brands for overconsumption or worker exploitation just shows that Gen Z demands more from companies they support. Brands need to get ahead of criticism and criticism by living their stated values. It's not enough to just react defensively.

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