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Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

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Anonymous

Anonymous 4

Stealth • 6m

The smart brands are already ahead of this fight for consumer trust. By putting ethical supply chains, diverse workforces, sustainability, and social impact at the core of their operations (not just marketing), they're building reputations that can handle this misinformation ka pahad.

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