80% of companies are Greenwashing You While 80% claim they’re committed to sustainability, fewer than 30% implement circular strategies. This disconnect is huge, and with SEBI’s mandatory BRSR Core KPIs, the pressure is intensifying to act. Why the Gap? ▪️Lack of Understanding: Circular economy goes beyond recycling. ▪️Operational Complexities: It requires rethinking supply chains and business models. ▪️Short-term ROI Focus: Businesses seek immediate returns, but sustainability is a long-term game. What Can You Do? ◻️Start with a Waste Audit: Identify inefficiencies and resource leaks. ◻️Integrate Circular Strategies: Redesign your supply chain for reusability and sustainability. ◻️Prepare for Compliance: Prepare your business for BRSR Core KPIs and third-party verification. It's high time we bridge the gap between sustainability claims and real action.
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