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Atharva Deshmukh

Daily Learnings... • 4m

As mentioned, I will continue from yesterday's post and write about types of KPIs in detail a] Customer and user engagement KPIs: 1. Conversion rate: percentage of users who have signed up/ purchased the product. 2. Customer retention rate: proportion of customers who continue to use your product. 3. Customer Acquisition Cost (CAC): cost of acquiring a new customer. 4. Customer lifetime value (CLV): projected revenue a customer will generate during their lifetime. 5. Churn rate: percentage of customers who stop using your product. 6. Net promoter score: On a scale of 0-10, how likely are you to recommend the product/ service? b] Product Development KPIs: assess the efficiency and effectiveness of development processes. 1. Time to market: time taken to develop and launch a new feature or product, calculated in days, weeks, or months. 2. Defect density: the number of defects, and issues in the product's code divided by the database size. 3. Feature adoption rate: how quickly users adopt new features. c]Business performance KPIs: provide insights into the profitability and sustainability of a product. 1. Gross revenue: total revenue generated from product sales. 2. Net revenue: remaining revenue after deducting all operating expenses. 3. Gross margin: percentage of revenue left after accounting for the cost of goods sold

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