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Manu

Building altragnan • 7h

This infographic shows key startup metrics. MRR is monthly recurring revenue, while ARR is annual recurring revenue. ARPA shows average revenue per customer. Gross Profit is revenue minus costs. TCV and ACV measure contract values. LTV predicts total profit per customer. Deferred Revenue is payment received before service. BILLINGS is current revenue plus past deferred revenue. CAC is the cost to acquire a customer. Concentration Risk measures reliance on top customers. DAU and MAU track daily and monthly active users. Login Number and Activation Rate track usage behavior. MoM Growth and CMGR show growth. Churn Rate and Retention measure customer loss and loyalty. Gross Churn and Net Churn refine churn insights. Burn Rate tracks monthly cash loss. TAM defines the total market opportunity. MRR Projection forecasts future revenue. Together, these metrics guide startup growth, sustainability, and success planning.

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