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Sanskar
Keen Learner and Exp... • 3m
Complicated Business Terms Simplified PART: 1 ROI (Return on Investment): How much profit or value an investment generates compared to its cost. TAM (Total Addressable Market): The total demand for a product/service globally, assuming no competition. SAM (Serviceable Available Market): The portion of TAM that a company can realistically target based on its capabilities. SOM (Serviceable Obtainable Market): The market share a business expects to capture within SAM. CAC (Customer Acquisition Cost): The cost of acquiring a new customer, including marketing, sales, and advertising expenses. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization): Profitability that excludes financial and accounting expenses to show its core performance. LTV (Customer Lifetime Value): The total revenue a company expects from a customer throughout their relationship with the business. Churn Rate: The percentage of customers who stop using a product/service within a given period.
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