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Maniraj N G
Marketing & Systems ...ย โขย 6m
Struggling to understand your market size? Itโs time to stop guessing and start making data-driven decisions! Here's a simple guide to calculating TAM, SAM, and SOM that every founder, marketer, or strategist needs to know. "Determining your market size isn't just a numbers game; it's about understanding your growth potential, attracting investors, and crafting a solid strategy. This framework breaks down: 1๏ธโฃ TAM (Total Addressable Market): The big pictureโyour total market demand. 2๏ธโฃ SAM (Serviceable Available Market): The portion of TAM you can realistically target. 3๏ธโฃ SOM (Serviceable Obtainable Market): The slice of SAM you can actually capture. ๐ผ Use top-down, bottom-up, or value-theory approaches to size your market accurately. ๐ก Pro Tip: Avoid common pitfalls like overestimating your market or relying solely on outdated data. ๐ฏ The best part? This process evolves as your business grows. Regular updates keep your estimates sharp and relevant.
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