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Siddharth K Nair
Thatmoonemojiguy 🌝 • 7m
🎯 Before You Build Anything, Know This: How Big Is Your Market? Most startup ideas don’t fail because of bad design or weak execution. They fail because the market was too small to matter. 🧊 Before you code, pitch, or even brainstorm too hard, ask this: “Is this idea even worth building in the first place?” Here’s the market size framework every founder MUST know:👇 📊 Market Size = TAM / SAM / SOM 1. 🪐 TAM (Total Addressable Market) Everyone who could ever use your product. Ex: All people who buy skincare globally = ₹100,000 Cr+ industry. 2. 🌍 SAM (Serviceable Available Market) Your realistic audience based on your product, region, or tech. Ex: Only skincare buyers in India = ₹15,000 Cr 3. 🎯 SOM (Serviceable Obtainable Market) What you can actually reach with your current team, budget & channels. Ex: 10,000 users via Instagram + word of mouth × ₹500 = ₹50L/year. 🧠 Why It Matters: → Big market = room to grow → Small market = capped before you start → Investors won’t touch it unless SOM shows potential Don’t build for a tiny pond. Make sure your idea swims in an ocean 🌊 🌝👑
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